The Original Discount Tackle Shop

The Iconic stick bait, the Freestyler is back! Twitch it, tap it, jerk it – straight wind it – simply Freestyle! The freestyler is a super effectiv...

The Walking Haint 125 is loaded with features to trigger topwater strikes. It easily walks back and forth with the slightest rod twitch and casts l...

Rebel redefines ultralight lures with the microCritters Series of baits. Available in three colors, which includes chrome and trout styles mimickin...

With its premium finishes, the Bomber 14A Short Shallow Diver effectively targets largemouth and smallmouth bass, striper, walleye, and pike in sha...

The Heddon Pop'n Image is a truly realistic topwater lure that pops and walks the dog with ease. The versatile Pop'n Image allows anglers to accomp...

Here's something stream trout, panfish and bass haven't seen before! The Rebel Raider is less than 2-inches in length but produces fish in a big wa...

The Wally Diver has proven that its slender profile and tight wiggle produce big walleyes, and bass, too. The Wally Diver’s fame began on the Great...

The new BOOYAH Bait Co. Hard Knocker lipless crank bait features top-of-the-line, cutting edge color patterns, an aerodynamic shape that casts a mi...

The Bomber Saltwater Long Shot slender minnow bait was engineered to maximize four main characteristics that make up a fish-catching machine. First...

A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-pa...

A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-pa...

The low pitch (LP) Badonk-A-Donk topwater lure is perfect for calm days and clear water. If it’s explosive topwater action you’re looking for, you ...

The Kenders K-Rip Mini Vibe Bait is intended to be fished vertically in open water or employed as ice fishing jigs. The K-Rip, Kenders' little vers...

Designed by top bass pro Jason Christie, the YUM® Christie Critter is perfect for flipping, pitching, working deeper structure, and cruising a Caro...

The YUM Money Minnow covers all fishing situations and water conditions. The Money Minnow features a unique swimming tail design and hidden hook sl...

Carefully cultivated by industry professionals, the Yum Dinger Mighty Bag provides situational specific color selections in bulk. Consisting of fou...

Carefully cultivated by industry professionals, the Yum Dinger Mighty Bag provides situational specific color selections in bulk. Consisting of fou...

24-Assorted 5" Dingers 12-Assorted 4" Dingers 10-Assorted Christie Craws  1-Tackle Tray 

Grubs are the No.1 soft plastic bait for multi-species fishing, and the YUM Grub shows fish everything they need to see to generate bites - a fat, ...

The TailCutter is a beefy tube that attracts the largestcrappies. It’s also the first crappie bait ever made in the newScentsation formula. The lar...

The NetBait Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! NetBait STH Finesse Series Tubes outper...

The NetBait Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! NetBait STH Finesse Series Tubes outper...

The YUM Bait Company has once again pushed the envelope of innovation with YUM Swim’n Dinger Explosion Mighty Bag. Consisting of 100 soft plastics ...

Made specifically for the LIVETARGET Baitball Spinner Rig, the LIVETARGET Baitball Spinner Rig Interchange Packs allow anglers to swap out colors a...

Gary Yamamoto's Kut Tail Worm is ideal for lunker largemouth. They are similar to their now famous Senko worm same salt, same density, same formula...

You and I both know that just about everything in the ocean eats squid.  For this reason, squid tend to be the teaser of choice for most offshore a...

If you think BOOYAH Counter Strike Spinnerbaits get bass and bass fisherman excited (which, of course, they do) wait till you see the buzz the new ...

Anglers asked for a smaller PK Predator that would drop fast to help stay on the bite so we did it!!  PK Predator TNG (Tungsten) - this smaller ver...

The Yakima Bait Mulkey's Mini Guide Flash Spinner Blades 3.5 are faceted high-vibration blades for lure-making and custom rigging sized to pair per...

The Mepps Aglia spinner is the original French spinner. It is the World's #1 Lure. More trophy fish have been caught on the Mepps Aglia than any ot...

Holy Hammered™ spinners take shock appeal to the next level with stunning holographic patterns and shimmering hammered brass blades to reflect ligh...

A turbo-charged Panther Martin upgrade of the classic willow blade using our original shaft through the blade design with Panther Martin's unique c...

These holographic patterns combine rich blue, orange, green and golden colors with a translucent criss cross fish scale pattern. The beautiful holo...

These holographic patterns combine rich blue, orange, green and golden colors with a translucent criss cross fish scale pattern. The beautiful holo...

A turbo-charged Panther Martin upgrade of the classic willow blade using our original shaft through the blade design with Panther Martin's unique c...

FishSeeUV™ - The scientific premise of UV lures is simple fish see colors as if they were under a black-light. Fish identify each other by using ul...

Allowing anglers to extend the life of their Owner Flashy Swimmer, the Owner Flashy Swimmer Kit Gold Colorado provides everything you need to keep ...

hese holographic patterns combine rich blue, orange, green and golden colors with a translucent criss cross fish scale pattern. The beautiful holog...

The Men's Blackfish Gale Softshell Jacket is a windproof and water-resistant pullover for protection on those chilly days. Featuring a deep-nap pre...

This rugged boot from XTRATUF is built for life in Alaska and designed to keep you protected, dry and comfortable no matter where your adventures m...

Designed to provide a relaxed and comfortable fit for long cold days on the water, the Bubba Performance Hoody is made using a lightweight yet dura...

Trimmed with colorful rope which acts as a sling Leak-proof screw cap Heavy latex lining keeps contents sanitary Made of top quality leather 11.5"...

Black powder coated steel construction Quietly swivels 360° 5 1/4 hole pattern compatible with most seats Class B certified per ABYC standards

WARM and DRY - The Ridge Buster boot provides a 100% waterproof knee boot with the addition of your choice of 600-gram or 1,200-gram Thinsulate ...

WARM and DRY - The Ridge Buster boot provides a 100% waterproof knee boot with the addition of your choice of 600-gram or 1,200-gram Thinsulate ...

Frogg Toggs Mens Brown Grand Refuge® 3.0 Bootfoot Wader Discover ultimate comfort and durability in the Men's Grand Refuge® 3.0 Bootfoot Wader. Eng...

The Grand Refuge 3.0 Bootfoot Insulated hunting bib for your next hunt! This bib is equipped with a 4-ply polyester upper, quick access front stora...

The MarCum Black Snapback pairs the quality of MarCum with arguably the most respected ball-cap on the market, the Richardson 112.  As a best-selli...

The MarCum Loden Shield Hat, Mesh-Back Raised Patch Cap pairs the quality of MarCum with arguably the most respected ball-cap on the market, the Ri...

Celsius is quality ice gear for hardwater anglers. For a world of harsh extremes, Celsius has created a family of fishing tackle and accessories de...