The Heddon Moss Boss is indeed the 'boss' when it comes to tempting lunkers into striking from under the thickest moss, weed beds and brush. The Mo...

The original suspending minnow - each Smithwick Suspending Rattlin Rogue is carefully designed and engineered to run true and suspend perfectly rig...

The Bomber Suspending Pro Long A was designed with unmatched realism and industry finest components. No need to adjust this lure, it's weighted to ...

The Bomber Saltwater Grade Mullet is a slow-sinking twitch/walking lure that catches all species of inshore gamefish, including speckled trout, red...

The Norman Speed N has all the features anglers want in a crankbait for cold water fishing Same size and weight as the Deep Little N Tight wobble ...

The Cotton Cordell Red-Fin Lure works well with being twitched on top. It can run erratically with a twitch-twitch-pause retrieve action. This wake...

Take the classic strike-producing action and sound of the legendary Jitterbug lip and add the tail-wagging action of a jointed lure and you've got ...

Rebel Micro Critters Crankbait 3 Pack - When heading out to a favorite fishing spot, anglers like to arm themselves with the proven Rebel Micro Cri...

The Rebel Teeny Wee-Frog looks just like a real frog, but this crankbait has teeth! Fish love to eat frogs, and the Rebel Wee-Frog is the only frog...

A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-pa...

Square bill crankbaits catch bass 12 months out of the year, and none do better than the BOOYAH XCS with its bite attracting subtle wiggle. Because...

The Iconic stick bait, the Freestyler is back! Twitch it, tap it, jerk it – straight wind it – simply Freestyle! The freestyler is a super effectiv...

The Walking Haint 125 is loaded with features to trigger topwater strikes. It easily walks back and forth with the slightest rod twitch and casts l...

Mustad’s Micro Finesse Baits have been developed with premium soft plastics materials and molded with knots along the body and triangular ribs down...

Bobby Garland 2" Hyper Grub crappie fishing's most dynamic grub with super hyper tail action.

The YUM Money Minnow covers all fishing situations and water conditions. The Money Minnow features a unique swimming tail design and hidden hook sl...

Constantly striving to meet the standards of competitive anglers, the YUM Spine Craw Specials Mighty Bag compiles pre-selected colors in bulk, simp...

The Hive Micro Relic features deep ribbing throughout its body, which increases the amount of time a fish will hold on to this creature-style micro...

Creature like arms, tail, and an extended torso make the Water Bug the perfect bait for panfish. Fish the Water Bug on a small jig, under a float o...

Designed by top bass pro Jason Christie, the YUM® Christie Critter is perfect for flipping, pitching, working deeper structure, and cruising a Caro...

The YUM Money Minnow covers all fishing situations and water conditions. The Money Minnow features a unique swimming tail design and hidden hook sl...

Carefully cultivated by industry professionals, the Yum Dinger Mighty Bag provides situational specific color selections in bulk. Consisting of fou...

Carefully cultivated by industry professionals, the Yum Dinger Mighty Bag provides situational specific color selections in bulk. Consisting of fou...

24-Assorted 5" Dingers 12-Assorted 4" Dingers 10-Assorted Christie Craws  1-Tackle Tray 

Grubs are the No.1 soft plastic bait for multi-species fishing, and the YUM Grub shows fish everything they need to see to generate bites - a fat, ...

The TailCutter is a beefy tube that attracts the largestcrappies. It’s also the first crappie bait ever made in the newScentsation formula. The lar...

The Mustad Skatter Shad is a new bladed swim jig from Mustad. The next evolution of the vibrating/bladed swim jig craze this innovative new design ...

Mustad's popular shad darter-style head with a built-in underpin is a versatile, clear water fish catcher. Features a highly detailed fit and finis...

If you think BOOYAH Counter Strike Spinnerbaits get bass and bass fisherman excited (which, of course, they do) wait till you see the buzz the new ...

Make sure you're fully prepared for your next fishing expedition with the Lindy Old Guide's Secret Walleye Drift Rig. These high-quality, 36" hand...

The Lunkerhunt True Spin™, 1.75 inches in length, 13/16 oz in weight, with a silver willow leaf tail blade, is able to generate explosive strikes. ...

If you think BOOYAH Counter Strike Spinnerbaits get bass and bass fisherman excited (which, of course, they do) wait till you see the buzz the new ...

Anglers asked for a smaller PK Predator that would drop fast to help stay on the bite so we did it!!  PK Predator TNG (Tungsten) - this smaller ver...

These holographic patterns combine rich blue, orange, green and golden colors with a translucent criss cross fish scale pattern. The beautiful holo...

These holographic patterns combine rich blue, orange, green and golden colors with a translucent criss cross fish scale pattern. The beautiful holo...

A turbo-charged Panther Martin upgrade of the classic willow blade using our original shaft through the blade design with Panther Martin's unique c...

FishSeeUV™ - The scientific premise of UV lures is simple fish see colors as if they were under a black-light. Fish identify each other by using ul...

An offshoot of the original Fish Head Spin, the Fish Head Stand Up Underspin delivers a modified design that is perfect for crawling across the lak...

Designed to provide a relaxed and comfortable fit for long cold days on the water, the Bubba Performance Hoody is made using a lightweight yet dura...

Trimmed with colorful rope which acts as a sling Leak-proof screw cap Heavy latex lining keeps contents sanitary Made of top quality leather 11.5"...

Black powder coated steel construction Quietly swivels 360° 5 1/4 hole pattern compatible with most seats Class B certified per ABYC standards

WARM and DRY - The Ridge Buster boot provides a 100% waterproof knee boot with the addition of your choice of 600-gram or 1,200-gram Thinsulate ...

The MarCum Black Snapback pairs the quality of MarCum with arguably the most respected ball-cap on the market, the Richardson 112.  As a best-selli...

The MarCum Loden Shield Hat, Mesh-Back Raised Patch Cap pairs the quality of MarCum with arguably the most respected ball-cap on the market, the Ri...

Our softgels come in two formulas specially crafted for everyday health, muscle and joint health, and sleep support. All three softgel formulas con...

Show your furry friend some love by giving them the benefits of phytocannabinoid-rich hemp oil in our paw-approved bacon beef flavored CBD Dog Trea...

The performance long sleeve has a relaxed, comfortable fit; great for long days on the water. This shirt is made from 90% polyester and 10% Spandex...

Extreamly soft, a staff favorite! The performance short sleeve has a relaxed, comfortable fit; great for whatever weather conditions you might expe...

The performance long sleeve hoody has a relaxed, comfortable fit; great for whatever environment you find yourself in. This hoody is made from 90% ...

Inspired by our iconic Chore Boot, the Originals is a collection of light-duty, yet essential footwear. These boots are 100% waterproof and 100% MU...