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100% Online Since 1997
Shop a wide selection of high-quality discounted fishing lures from top brands. We source all over the globe each day to bring our customers the best discounts on fishing lures for both freshwater and saltwater. There are thousands of fishing lures here so be sure to check out each collection. We add hard-to-find fishing lures and the latest and most popular fishing lures each day and many sell out quickly. Be sure to check back frequently so you don't miss out on the best prices of any online fishing store.
Producing an enticing wide wobble and quick darting action, the Reef Runner® Deep Little Ripper® is a winner when big baits aren't the answer. This...
View full detailsEnticing action, unique design, more depth, and rock hard finishes, make this rattling shad bait heads and fins above the rest.
Enticing action, unique design, more depth, and rock hard finishes, make this rattling shad bait heads and fins above the rest.
This topwater bait features an exclusive design that radically alters the action of the lure. V-Rap body design combined with tail-weighted balance...
View full detailsA legendary lure for a variety of game fish, the Cotton Cordell Red Fin works on everything from bass and walleye in freshwater to specks and redfi...
View full detailsBerkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply...
View full detailsUtilizes a proven shape for ultimate action and attraction of a variety of gamefish species. Each lure is equipped with two stainless round bend tr...
View full detailsThe Spro Little John DD "Deep Diving" Crankbaits take the winning Little John Crankbait formula into the dark depths. Spro and elite bass pro John ...
View full detailsThe undulating sides of the Cotton Cordell Suspending Ripplin™ Red Fin give it the appearance of constant motion, even when it's sitting still. Its...
View full detailsBerkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply...
View full detailsThis new style Pencil has an action, unlike any other lure in its class! It sits flat on top of the water instead of the tail pointing down, which ...
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