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100% Online Since 1997
Shop a wide selection of high-quality discounted fishing lures from top brands. We source all over the globe each day to bring our customers the best discounts on fishing lures for both freshwater and saltwater. There are thousands of fishing lures here so be sure to check out each collection. We add hard-to-find fishing lures and the latest and most popular fishing lures each day and many sell out quickly. Be sure to check back frequently so you don't miss out on the best prices of any online fishing store.
For that "injured baitfish" look that brings squid darting in for the kill, it's hard to beat a Yo-Zuri® Ultra Lens Aurora™ Squid Jig. Its brillian...
View full detailsA new larger twitch/glide style bait for the Yo-Zuri line-up, the Hydro Twitchbait. At 6 inches and 2-7/8 ounces and with its deep body, this lure...
View full detailsThe Yo-Zuri 3D Inshore Slow Sinking Twitchbait is a 5 1/4 inch, 1 3/4 ounce slow sinking, twitching lipless hard bait with excellent balance for q...
View full detailsYo-Zuri is expanding its line-up of the ultra-successful 3D Inshore Series with the addition of the 3D Inshore Pencil Popper. An inshore, back bay...
View full detailsSoft 3” vinyl squid ideal for flounder rigs, daisy chains, and trolling. Five pieces per pack.
Bass Assassin Tiny Shad - The 1.5in Shad Assassin is ideal for crappie and other panfish.
The Bay Rat Lures Long Deep is a custom quality, hand painted, floating, deep diving, stickbait, constructed with 100% USA made materials and compo...
View full detailsComes with 2 curly tails, spinner and jig ready to rig. This is the original Curly Tail® lure. A generation of fishermen have been catching record ...
View full detailsComes with 4 curly tails and a jig ready to rig. This is the original Curly Tail® lure. A generation of fishermen have been catching record fish on...
View full detailsComes with 3 changable hooks per pack FREEDOM Tackle has taken its highly successful Minnow and kicked it up a few notches in creating the new Hamm...
View full detailsThe Deadly Dudley Bay Chovey is a do all bait perfect for targeting a wide variety of saltwater species. Pair this bait with your favorite jig head...
View full detailsThe Bay Rat Lures Long Deep is a custom quality, hand painted, floating, deep diving, stickbait, constructed with 100% USA made materials and compo...
View full detailsThe Jeopardizer is a fantastic lure for all types of salt and freshwater gamefish. Its multi-faceted, diamond shape design gets fish when other lur...
View full detailsDeadly for trout, features soft bead on the treble hook Holographic silver scale brass blade Soft egg bead treble Weighted body for longer casting...
View full detailsA creative spin on a familiar shape, the Berkley® Power Pop combines the durability and softness of a soft bait with the high buoyancy of a hard ba...
View full detailsBased off the 3D scan of a real mullet. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers h...
View full detailsThe Gitzit Fat Gitzit Lead Heads are designed to fit perfectly into the Gitzit tubes. Slide the weight into the tube, poke the line tie through the...
View full detailsDives 22-26 ft. The Berkley Dredger Deep Diving Crankbait is one of the deepest-diving small crankbaits around. Berkley paired its world-class bait...
View full detailsThe Zak 4.5" Challenger Squid has a lifelike plastic body that imparts a natural swimming action when trolled behind a Flasher. They are made from ...
View full detailsThe Berkley Gulp! Saltwater Paddleshad is designed with a lifelike baitfish profile with optimized nose, perfect for rigging jigheads. The body and...
View full detailsFor years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have ...
View full detailsThe Deep-Vee Flashtall Jig sports a keeled "DEEP-VEE design that's thicker on top and thin on bottom to track straight and fall fast. It also featu...
View full detailsThe 1.75" Kalin's Crappie Scrub comes in your favorite Triple Threat color and you will love the tantalizing action from the double paddletail Crap...
View full detailsIn collaboration with the team at Addicted Fishing, we're bringing our innovation in hook technology to the Pacific Northwest with the new Addicted...
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