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100% Online Since 1997
Get great deals on discounted and closeout fishing lures, including crankbait and jerkbait. Imitate live bait and attract big bites with these versatile lures, perfect for freshwater and saltwater fishing. Stock is usually limited so grab them while you can!
The Berkley® Juke is highly versatile. It can be cranked, twitched, and trolled with lifelike movement, enticing strikes from a variety of fish. It...
View full detailsCrafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It's sleek tail weighted desig...
View full detailsThe 100 Series Mini-Rip is a tiny version of our popular deep diving Reef Runner lure. Small in size but big in action and fish catching ability! F...
View full detailsCall fish to the surface and trigger heart-stopping strikes with the Googan Squad Hound Walking Bait. Fish it around schooling fish, across points,...
View full detailsThe Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been ...
View full detailsThe Berkley® SquareBull is a 2 3/8 inch, 3/8 ounce shallow squarebill crankbait that runs from 3 to 6 feet. Berkley® paired its world-class bait de...
View full detailsClassic Hot ‘N Tot® searching action and metal lip as the original but loaded with the hottest fish catching innovations. Featuring detailed extern...
View full detailsThe Rapala Scatter Rap Shad - the ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but...
View full detailsThe Berkley® Juke is highly versatile. It can be cranked, twitched, and trolled with lifelike movement, enticing strikes from a variety of fish. It...
View full detailsThe Berkley® Hit Stick delivers balsa-like action in a super durable plastic construction! The tight tail wiggles along with a big rolling action a...
View full detailsFrom a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott ...
View full detailsThe Cutter 90 delivers erratic rolling action and flash to deliver results in any fishing region. Stainless steel hardware and sticky, sharp Fusion...
View full detailsThe Scatter Rap illusion of a spooked baitfish fleeing attack is heightened with the new incarnation of the Glass Shad. It's see-thru body emits an...
View full detailsThe Rapala Shadow Rap Shad has 3 1/2 inch, 3/8 ounce body that tantalizes big fish with its incredible slow-rising action. Swimming with the infamo...
View full detailsThis multi-species balsa bait brings the excitement of the Rapala® Tail Dancer® to a shad profile. Swimming with a silent, aggressive, hard-thumpin...
View full detailsReinforced with heavy-duty hardware to handle the harsh elements and hard hitting fish, the Berkley Cane Walker Saltwater is an ideal walking topwa...
View full detailsThe Berkley Bad Shad is a workhorse medium diving crankbait with a long tail shad-style crankbait body design. Berkley paired its world-class bait ...
View full detailsDesigned in an epic collaboration between John Crews and the dynamic Johnston brothers, the SPRO Outsider Crank SR 55 Crankbait crashes through sha...
View full detailsThe Aruku Shad 75 is a unique, 3 inch, 5/8 ounce lipless crankbait that is designed to run nose down through the water. The nose-down action does t...
View full detailsThe Yo-Zuri 3DR-X Vibe Lipless Crankbait brings evocative flash to the horizontal hard baits in your ice fishing tackle box via 3D prism scales. Be...
View full detailsThe Yo-Zuri 3DR-X Crank SR (Shallow Runner) features 3D prism scales and painted finishes. The 3DR-X is a terrific crankbait to run in place of spi...
View full detailsPowerful weapons for targeting bass patrolling in deeper water, the Yo-Zuri 3DR-X Series DD Crankbaits quickly dive to depths around 10-feet to mor...
View full detailsThe Yo-Zuri 3DR-X Crank MR (Mid Runner) mimics baitfish and crawfish with top-quality painted finishes and internationally patented 3D prism scales...
View full detailsYo-Zuri Snap Beans are tiny ultralight crankbaits that measure 1 inch long and weigh only 1/16 ounce. Oversized eyes and tight wiggling action att...
View full detailsThe Yo-Zuri 3D Inshore TopKnock Pencil Topwater Walker is a 4 inch, 5/8 ounce "one-knock" topwater walker. Sits flat on the water (as opposed to t...
View full detailsThe Hydro Monster Shot is the most versatile hard bait on the market. It can be fished from the surface to the bottom, and everywhere in between, ...
View full detailsThe Hydro Monster Shot is the most versatile hard bait on the market. It can be fished from the surface to the bottom, and everywhere in between, ...
View full detailsThe Hydro Monster Shot is the most versatile hard bait on the market. It can be fished from the surface to the bottom, and everywhere in between, ...
View full detailsThe Yo-Zuri Squid Jig Egi Aurie-Q "RS" Sinking is a squid jig perfect for when squid aren't interested in larger prey and you need smaller bait. T...
View full detailsFor that "injured baitfish" look that brings squid darting in for the kill, it's hard to beat a Yo-Zuri® Ultra Lens Aurora™ Squid Jig. Its brillian...
View full detailsA new larger twitch/glide style bait for the Yo-Zuri line-up, the Hydro Twitchbait. At 6 inches and 2-7/8 ounces and with its deep body, this lure...
View full detailsThe Yo-Zuri 3D Inshore Slow Sinking Twitchbait is a 5 1/4 inch, 1 3/4 ounce slow sinking, twitching lipless hard bait with excellent balance for q...
View full detailsYo-Zuri is expanding its line-up of the ultra-successful 3D Inshore Series with the addition of the 3D Inshore Pencil Popper. An inshore, back bay...
View full detailsThe Bay Rat Lures Long Deep is a custom quality, hand painted, floating, deep diving, stickbait, constructed with 100% USA made materials and compo...
View full detailsThe Bay Rat Lures Long Deep is a custom quality, hand painted, floating, deep diving, stickbait, constructed with 100% USA made materials and compo...
View full detailsDives 22-26 ft. The Berkley Dredger Deep Diving Crankbait is one of the deepest-diving small crankbaits around. Berkley paired its world-class bait...
View full detailsRip your way to more panfish, perch, pike, walleyes and trout. Use for vertical jigging through the ice and both casting and jigging in open water....
View full detailsThis lure works best with a quick retrieve over the surface. If you are looking to throw a lure a country mile, this is it. The hooks are extremel...
View full detailsdeal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of any Berkley® top wa...
View full detailsYo-Zuri’s Pins Minnows Series™ has been a top seller worldwide for over 2 decades!! The Pin’s Minnow floating lures series is offered in a variety ...
View full detailsThe Berkley Frittside Crankbaits are a series of shallow and medium diving flat-sided crankbaits. Developed by crankbait guru and 1X Bassmaster ...
View full detailsDesigned by crankbait fishing master, David Fritts, the Berkley Clickin' Frittside 9 Crankbait delivers a tight balsa-like thumping action with enh...
View full detailsFAS Chatterbaits With Sequin and Tassel Tail 7/16 Oz
The new series of near shore/offshore trolling lures from Yo-Zuri, the 3D Diver. The 3D Diver comes in two sizes, 4-3/4” and 5-1/2”, and r...
View full detailsThe new series of near shore/offshore trolling lures from Yo-Zuri, the 3D Diver. The 3D Diver comes in two sizes, 4-3/4” and 5-1/2”, and run to a d...
View full detailsThe Bill Lewis MR-6 was created in response to pro-staff demand for a high-performance crankbait in the (mid-range 6ft) range. The MR-6 has an inte...
View full detailsThe Bill Lewis Rat-L-Trap Magnum (aka Mag-Trap) is a larger version of the classic Rat-L-Trap lipless crank (Magnum: 3 1/2 inches, 3/4 oz. Just lik...
View full detailsThe Bill Lewis Tiny Trap Rat-L-Trap features expertly designed colors and patterns for targeting panfish and crappie. This 1/8 oz. Rat-L-Trap Tiny ...
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