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100% Online Since 1997
Get great deals on discounted and closeout fishing lures, including crankbait and jerkbait. Imitate live bait and attract big bites with these versatile lures, perfect for freshwater and saltwater fishing. Stock is usually limited so grab them while you can!
If you were limited to just one crankbait, you would do well making it a Model A. This crankbait is a staple for avid fishermen, and its timeless d...
View full detailsIf you were limited to just one crankbait, you would do well making it a Model A. This crankbait is a staple for avid fishermen, and its timeless d...
View full detailsThe Bomber Model 5A is the most unique design in the Model A-line due to its small stature and ability to catch big bass. The 5A dives 4-6 feet dee...
View full detailsThe Heddon One-Knocker Spook takes Heddon's proven "spook" design one step further by adding a single tungsten rattle contained inside a specially ...
View full detailsThe undulating sides of the Cotton Cordell Ripplin' Red Fin give it the appearance of constant motion, even when it's sitting still. Its beefy prof...
View full detailsThe Bandit Suspending Minnow is a walleye-tuned lure with a weighting system to let it suspend in the water column when not moving. When moving, i...
View full detailsFrom a passion for bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of sawdust from Ott DeF...
View full detailsBadly behaved and always looking for a fight, the BX® Mid Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolym...
View full detailsThe Storm Original Deep Wiggle Wart Crankbait takes the same proven bass-catching profile and famous hunting action of the standard Storm Wiggle Wa...
View full detailsThe Reef Runner Cicada blade bait is perfect for casting and jigging. Because of their enticing actions, Cicadas are irresistible to all species of...
View full detailsThe P-Line Angry Eye Predator (AEP) is a versatile 6 1/2-inch jointed minnow jerk bait. AEP will run at a depth range of 2-7 feet and is best tro...
View full detailsWith a high-impact polystyrene body and brilliant finishes, this Tyrant Tackle Crusader Topwater Lure is perfectly designed for trophy musky! Featu...
View full detailsWalk the Dog style baits have been calling us for an upgrade for a long time, and now we’ve answered. We’ve added a bottom-positioned prop and clac...
View full detailsRapala Shadow Rap® the minnow that combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfec...
View full detailsDelivering the perfect balance of metal, plastic, and Rapala expertise, the Rapala V Blade Blade Bait is an extremely versatile bait that can be wo...
View full detailsDives 2-4 feet The Berkley Hit Stick is an all-new jerk bait/trolling plug that exhibits balsa-like high-speed rolling action while still being m...
View full detailsThis surface plug, can be cast or trolled for surface feeding fish. It has a tight wobble and highly reflective finish that fish cannot resist. Wit...
View full detailsThe Braid Viper is by far the most advanced Double-Jointed bait on the market. Developed by world renowned saltwater fishing expert, Dennis Braid, ...
View full detailsThe Googan Squad Klutch lipless crankbait is designed for a realistic and tight wobble to mimic swimming baitfish and fleeing crawfish. Fish the G...
View full detailsThe Challenger Deep Minnow has a streamlined body and creates a unique swimming action in the water that is irresistible to fish. In addition, ther...
View full detailsThe Rapala® DT-8 Series of Ike's Custom Ink Crankbaits uses the same time-tested design as the original DT lures, but in custom finishes designed ...
View full detailsThe first lipped popper, the BOOYAH Prank has a new larger size sure to entice big bass whether it's working on top or swimming just below the surf...
View full detailsRapala BX Mid Brat Shallow Diving Crankbait - Badly behaved and always looking for a fight, the BX Mid Brat is one tough cookie. Balsa inner core w...
View full detailsThe Berkley Flicker Minnow dives deep and attracts fish with an irresistible flash and tail action. This Berkley Flicker Minnow lure is constructed...
View full detailsThe Rapala DT Series lures, designed by crankbait authority David Fritts, dive fast and stay in the strike zone longer than any other crankbait on ...
View full detailsThe SPRO Aruku Shad Jr. is a 2 1/3 inch, 3/8 ounce lipless crankbait that is designed to run nose down through the water. Comes through cover easi...
View full detailsThe Yo-Zuri® Mag Popper is designed with an irresistible, gigantic water-pushing face. This top-water lure is perfect for stop-and-go retrieves, a ...
View full detailsMatzuo Kinchou Minnow Crankbait - The Matzuo Kinchou Minnow is recommended for cranking but excellent for trolling. This bait is perfectly balanced...
View full detailsClassic flat side profile mimics a variety of species and creates the most flash of any Berkley crankbait Tight balsa-like thumping actions for to...
View full detailsCombining erratic and evasive movement with the irresistible characteristics of the fixed, replaceable paddle tail to give you a unique swimming ac...
View full detailsWhether bass want it fast, slow, walked, or popped, the Booyah Boss Pop delivers an advanced versatility that allows anglers to adapt and capitaliz...
View full detailsCombining an ear bursting acoustic with exacting detail, the Booyah Hard Knocker gives anglers the ability to trigger ferocious reaction strikes th...
View full detailsThe Yo-Zuri 3DB Pencil is a top-of-the-line, topwater, "Walk-the-Dog" style hard lure. Comes with either internal 3D Prism Finish or standard pain...
View full detailsYo-Zuri Rattl'n Vibe is the best hard bait lipless crankbait fishing lure on the market. Used by pro's on Major League Fishing and BASS Elite tou...
View full detailsThe suspending Yo-Zuri 3D Jerkbait 110 features a lifelike minnow profile with flat sides that make it perfect for stop-and-go retrieves or a pause...
View full detailsThe Sundance Popper™ when worked through the water looks like a strobe light because of the mirrors. Thru-wire attached to two triple strength Must...
View full detailsThe banana shaped darter that combines good surface darting action with excellent underwater wiggle when retrieved steadily. The Castana™ and Casti...
View full detailsYo-Zuri Rattl'n Vibe is the best hard bait lipless crankbait fishing lure on the market. Used by pro's on Major League Fishing and BASS Elite tour...
View full detailsGet ready for the largest rolling action of any Berkley hard bait with the Berkley Hit Stick Hard Bait! The shape of this bait is perfect for achie...
View full detailsBadly behaved and always looking for a fight, the Rapala Balsa Xtreme Brat Squarebill Crankbait delivers an aggressive wiggle and a super-tough con...
View full detailsBadly behaved and always looking for a fight, the Rapala Balsa Xtreme Brat Squarebill Crankbait delivers an aggressive wiggle and a super-tough con...
View full detailsThe perfect combination of sight-and-sound, the Yo-Zuri Rattl’n Vibe Lipless Crankbait delivers a premium presentation that bass can’t resist. Incr...
View full detailsThe Yo-Zuri Big Game High-Speed Vibe is a sinking trolling lure manufactured to match baitfish found up and down the Atlantic and Pacific coasts. 5...
View full detailsOffering a unique sound and action, the Bandit Rackit Squarebill Crankbaits are bringing back a highly sought-after material that bass anglers grew...
View full detailsAnother take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same...
View full detailsThe NEW Little John Micro DD 45 is here! Have you ever heard of a "Finesse style crankbait" Well here it is! All the quality features of the Little...
View full detailsThe Bay Rat Lures Long Extra Deep Diver is great for targeting all species of gamefish such as walleye, salmon, steelhead, trout, bass, and more. T...
View full detailsAnother take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same...
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