Soft Baits & Plastics

The Mustad InkVader is a revolutionary TPE octopus soft bait that is built to look and move exactly like a live octopus, even squirting non-toxic a...

Introducing the SPRO Megalojohn Soft Plastic Swimbait, a meticulously designed offering from Elite Series Angler John Crews that promises exception...

The TailCutter is a beefy tube that attracts the largestcrappies. It’s also the first crappie bait ever made in the newScentsation formula. The lar...

The NetBait Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! NetBait STH Finesse Series Tubes outper...

The NetBait Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! NetBait STH Finesse Series Tubes outper...

Increasing the potency of the original, the Netbait BaitFuel Paca Craw utilizes groundbreaking scent technology that amplifies attraction. Buzz it,...

Infused with the future of fishing scent technology, the Netbait BaitFuel Ion Soft Stick Bait is fueled by BaitFuel X55 Formula to enhance your pre...

Pautzke Fire Minnows are 2.5-inch plastic minnows designed to catch all freshwater species. These non-scented baits are versatile – you can use th...

The YUM Bait Company has once again pushed the envelope of innovation with YUM Swim’n Dinger Explosion Mighty Bag. Consisting of 100 soft plastics ...

Made specifically for the LIVETARGET Baitball Spinner Rig, the LIVETARGET Baitball Spinner Rig Interchange Packs allow anglers to swap out colors a...

Gary Yamamoto's Kut Tail Worm is ideal for lunker largemouth. They are similar to their now famous Senko worm same salt, same density, same formula...

You and I both know that just about everything in the ocean eats squid.  For this reason, squid tend to be the teaser of choice for most offshore a...

Providing exactly the right combination of bulk and finesse, the Zoom Z Craw Worm delivers a profile that will lure fish under any condition. Devel...

This new Pulsetail bait brings everything anglers love about the line-thru Pulsetail Trout to those looking to fish a trout in a fixed-hook configu...

The Berkley PowerBait Agent E is a Weighted Bottom-Dwelling Swimbait. It relies on killer action and a proven scent formula to tempt tournament-win...

The Bass Assassin Straight Tail Shads measure in at 5-7iches in length, and offer a natural baitfish profile. Their long straight tail helps them d...

The Zoom Small Salty Chunk is the baby brother to the classic Big Salty Chunk and is a perfect down-sized trailer when you still want a robust prof...

The Chasebaits Flacid Shad combines a baitfish profile and Chasebaits' proprietary rolling fin technology. The unique "Diamond-Flex" mid zone allow...

The NetBait BaitFuel Kickin’ B Creature Bait offers excellent rigging versatility that comes supercharged with BaitFuel scent technology. Whether y...

The spinnerbait has long been known for its versatility and fish catching ability. Adding a Zoom Split Tail Trailer to a spinnerbait can change som...

These baits move through the water like the real thing Their excellent swimming action, live eyes and a thump creating tail make them extra enticin...

Carefully cultivated by industry professionals, the Yum Dinger Mighty Bag provides situational specific color selections in bulk. Consisting of fou...

Carefully cultivated by industry professionals, the Yum Dinger Mighty Bag provides situational specific color selections in bulk. Consisting of fou...

The Z-Man DoormatadorZ 5 inch are a new smaller size of the DoormatadorZ scented soft plastic curly tail grub designed specifically for fluke/floun...

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natur...

Designed to draw big bites by Bass Master Classic and MLF Bass Pro Tour Champion, Edwin Evers, the Berkley Powerbait Agent E Swimbait relies on kil...

When you are trying to catch big bass, the Googan Baits Mondo Worm is what you want to be throwing. Molded with an elongated body to deliver a big ...

A big worm that generates big bites, the Yamamoto 10” Ichi Worm was built with key features to set it apart from the rest of the pack and give you ...

Designed with an emphasis on versatility, the Googan Baits Saucy Swimmer Swimbaits stand out from all of the rest with a refined construction that ...

Expanding the famed lineup of Paca soft baits with integrated scent technology, the Netbait BaitFuel Paca Slim Craw uses the Fast Active Scent Tech...

Designed to draw big bites by Bass Master Classic and MLF Bass Pro Tour Champion, Edwin Evers, the Berkley Powerbait Agent E Swimbait relies on kil...

Double tail skirted grubs are excellent for a variety of fishing situations. The Table Rock Chomper DT Skirted Grubs feature full flowing skirts an...

Joining Zoom’s legendary family of soft plastic baits, the Zoom Z Swim Swimbait is an extremely versatile swimbait that is made from the super salt...

From the Sierra’s of the West, to the Carolinas in the East, this is the most popular size tube for crappy and trout. While the mini skirt comes in...

An epic collision between a snack-sized swimbait, and a 4-wheel drive structure jig, the Savage Gear Structure Gill Swimbait helps anglers more eff...

Designed with slender kicking legs to generate enticing surface action with any retrieve speed, the NetBait BaitFuel BF Toad is a soft body buzzing...

Featuring a ribbed body, bulbous eyes, wispy legs, and a segmented stinger tail, the Z-Man Larvaz is a highly detailed invertebrate imitation ideal...

Take command of big bass with the reinforced scenting and enticing shimmy of the Berkley Powerbait Maxscent The General Worm. Poured using Berkley’...

The Structure gill combines the drawing power of a swimbait, the go-anywhere ability of a structure jig, with one of the most sought-after forage o...

A completely new shape in the Yamamoto line-up, the Yamamoto 10.5” Oki Worm was developed after many requests from Yamamoto pros and dedicated angl...

Designed by Major League Fishing pro, Scott Suggs, the Berkley Powerbait Crash Craw relies on a compact profile and exceptional detailing to excel ...

Delivering all of the same seductive features as the original T.R.D., the Z Man Big T.R.D. offers a larger profile that works to draw more attentio...

The Magnum Trick Worm is a key choice for anglers who want to present a slightly beefier package to fish that might be spooked by something with mo...

The Berkley PowerBait Speed Boss is a Grass-style Worm. Head is designed for Florida Rig or Weightless EWG riggings. Also can be fished with Texa...

Berkley Powerbait Floating Steelhead Worms are perfect for steelhead and salmon fishing. These worms are impregnated with the Powerbait scent and f...

Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5” from Yamamoto Baits. Much like its 3.5” big brother, th...

YUM Bait Company has created the greatest innovation in soft plastic lures packaged in bulk! Introducing the YUM Mighty Bag, a sectioned bag design...

Molded with a familiar stick worm profile that has proven to be absolutely irresistible to bass, the NetBait BaitFuel Ion Worm uses top-of-the-line...