The Original Online Discount Tackle Shop.
Since 1997
Since 1997.
Shop All Fishing Lures
Shop a wide selection of high-quality discounted fishing lures from top brands. We source all over the globe each day to bring our customers the best discounts on fishing lures for both freshwater and saltwater. There are thousands of fishing lures here so be sure to check out each collection. We add hard-to-find fishing lures and the latest and most popular fishing lures each day and many sell out quickly. Be sure to check back frequently so you don't miss out on the best prices of any online fishing store.
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Original price $27.85 - Original price $37.14Original price $27.85 - Original price $37.14Original price $27.85$11.17 - $14.89$11.17 - $14.89Current price $11.17
Braid Tantrum Popper Stopper
Braid10+ in stockIntroducing the Braid Tantrum Popper Stopper, the ultimate fishing lure designed to revolutionize your fishing experience. This innovative popper ...
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Original price $14.11 - Original price $24.20Original price $14.11 - Original price $24.20Original price $14.11$4.99 - $13.04$4.99 - $13.04Current price $4.99
PlayAction Braid Braid Runner
BraidOnly 10 left!Unleash your fishing potential with the PlayAction Braid Braid Runner, the most advanced subsurface trolling lure available today. Designed to att...
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Original price $20.11Original price $20.11 - Original price $20.11Original price $20.11Current price $5.99$5.99 - $5.99Current price $5.99
Braid Tantrum Jointed Diver 6" 1 Oz
BraidOnly 8 left!Introducing the Braid Tantrum Jointed Diver 6" 1 Oz, a revolutionary addition to your tackle box that is designed to enhance your fishing experien...
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Original price $33.99Original price $33.99 - Original price $33.99Original price $33.99Current price $12.99$12.99 - $12.99Current price $12.99
Braid Slammer Jigs Set of 4 w Free Jig Box
BraidOnly 4 left!Elevate your fishing game with the Braid Slammer Jigs Set of 4 w Free Jig Box, expertly crafted for both amateur and seasoned anglers alike. This ...
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Original price $4.49 - Original price $18.74Original price $4.49 - Original price $18.74Original price $4.49$2.99 - $7.99$2.99 - $7.99Current price $2.99
Braid Slammer Saltwater and Inshore Jigs Prism Series
BraidOnly 7 left!Elevate your fishing game with the Braid Slammer Saltwater and Inshore Jigs Prism Series. Designed by the internationally renowned angler Dennis B...
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Original price $5.29 - Original price $12.02Original price $5.29 - Original price $12.02Original price $5.29$1.49 - $3.99$1.49 - $3.99Current price $1.49
Braid Betta Bait Inshore and Offshore Jig
BraidOnly 1 left!Elevate your fishing experience with the Braid Betta Bait Inshore and Offshore Jig, expertly crafted and tested by renowned angler Dennis Braid. T...
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Original price $22.70Original price $22.70 - Original price $22.70Original price $22.70Current price $3.99$3.99 - $3.99Current price $3.99
Braid Frantic Flyer 7" Teaser QTY 2
Braid10+ in stockIntroducing the Braid Frantic Flyer 7" Teaser QTY 2, the ultimate fishing lure designed to replicate the movements of a real flying fish. Whether ...
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Original price $22.70Original price $22.70 - Original price $22.70Original price $22.70Current price $5.11$5.11 - $5.11Current price $5.11
Braid Frantic Flyer 7" Swimmer QTY 2
BraidOnly 7 left!Introducing the Braid Frantic Flyer 7" Swimmer QTY 2, your ultimate fishing companion that mimics the natural movement of a flying fish with unpar...
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Original price $21.98 - Original price $35.84Original price $21.98 - Original price $35.84Original price $21.98$4.99 - $6.99$4.99 - $6.99Current price $4.99
Braid Fin Flyer Swimmers
BraidOnly 1 left!Introducing the Braid Fin Flyer Swimmers, the ultimate trolling lure that brings a new level of excitement to your fishing adventures. Designed to...
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Original price $17.54Original price $17.54 - Original price $17.54Original price $17.54$7.64 - $8.99$7.64 - $8.99Current price $7.64
Braid Minnow 145 6" 1 oz.
BraidOnly 5 left!Discover the ultimate fishing companion with the Braid Minnow 145 6" 1 oz. Designed for both casting and trolling, this versatile surface plug is ...
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Original price $20.72 - Original price $28.91Original price $20.72 - Original price $28.91Original price $20.72$4.54 - $8.99$4.54 - $8.99Current price $4.54
Braid Tantrum Magnum Jointed
BraidOnly 8 left!Experience the thrill of fishing like never before with the Braid Tantrum Magnum Jointed Lures, engineered for both trolling and casting. Designed...
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Original price $7.00 - Original price $7.59Original price $7.00 - Original price $7.59Original price $7.00$1.73 - $2.32$1.73 - $2.32Current price $1.73
Braid Kuru Kuru Inshore Jig
Braid10+ in stockElevate your fishing game with the Braid Kuru Kuru Inshore Jig, expertly crafted for superior performance in both freshwater and inshore environme...
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Original price $17.07Original price $17.07 - Original price $17.07Original price $17.07$7.12 - $8.07$7.12 - $8.07Current price $7.12
Braid Tantrum Fin-Tail Long 200 10" 7 Oz Qty 1
Braid10+ in stockDiscover the ultimate weapon in your fishing arsenal with the Braid Tantrum Fin-Tail Long 200 10" 7 Oz Qty 1. This innovative jig is designed to m...
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Original price $16.39 - Original price $19.39Original price $16.39 - Original price $19.39Original price $16.39$6.99 - $7.49$6.99 - $7.49Current price $6.99
Braid Blackjack Saltwater Trolling Lure w/ Double Claw Hooks
Braid10+ in stockUnleash your fishing potential with the Braid Blackjack Saltwater Trolling Lure w/ Double Claw Hooks. Designed for serious anglers, this innovativ...
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Original price $18.71 - Original price $29.20Original price $18.71 - Original price $29.20Original price $18.71$5.89 - $8.99$5.89 - $8.99Current price $5.89
Braid Viper Double Big Game Segmented Swimbait
BraidOnly 2 left!Introducing the Braid Viper Double Big Game Segmented Swimbait, a revolutionary fishing lure crafted by acclaimed saltwater angler, Dennis Braid. ...
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