Our Trout Trailers are scented with our new Psychic Sauce. The steady wiggle/waggle action of our Trailers, along with the special secret Psychic S...

The Rage Tail by Strike King brings a revolutionary new look to soft plastics. Each Rage Tail Lure has a unique and exclusive tail design and is en...

A creature bait all the way, the Netbait Mad Paca is a soft plastic lure designed to offer anglers a bit bulkier bait with tons of action. Utilizin...

The NetBait Tiny Paca Chunk emerges as America's favorite Jig Trailer, offering a substantial upgrade in vibration and action for any type of jiggi...

The NetBait Tiny Paca Craw w/Baitfuel Infusion emerges as an exceptionally versatile soft plastic craw bait, combining patented Paca Technology wit...

Whether you’re chasing crappie or trying to finesse a big bass bite, the Jenko Fishing Big T Fry is an irresistible snack for any predator your wat...

Designed by B.A.S.S. Elite Series Pro Brett Hite, the Zako Swimbait joins the ranks of Yamamoto’s legendary line of soft plastic baits.  Its segmen...

The Gary Yamamoto Kickin' Zako is a 4 inch, paddle tail version of the top-selling Gary Yamamoto Zako. Other than the paddle tail, the Kickin' Zako...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Berkley's development of the Chigger Craw has once again raised the bar when it comes to realistic soft plastics. The Berkley Chigger Craw is desig...

 6" King Cocahoe Minnow Effective lifelike action for a variety of styles. Great for sight fishing, vertical jigging and trolling. Use them to buil...

Add some reliable soft plastic jerkbaits to your saltwater arsenal! Bass Assassin's® Forked Tail Saltwater Shad features a thick body structure and...

The Bass Assassin® Sea Shad Assassin has a high-action paddle tail that spurs plenty of interest from inshore species. Molded of an extra-soft plas...

The 5″ Salty Snack is specially designed for trophy speckled trout when rigged on the included hook. The Salty Snack descends slowly in horizontal ...

Designed in conjunction with Strike King prostaff to create a ribbon-tail worm loaded with big bass attraction, the Strike King Perfect Plastic Zeu...

Gambler's 4" Ugly Otter is fast becoming a bait that bass anglers worldwide must have in their arsenal. Gambler designed the bait with two small pa...

The Mister Twister 2¼ inch Sassy Stingum is made with a super soft formula that allows the lure to give off maximum action in the water. This life-...

The Mister Twister® Sassy Shad replicates the one baitfish that most freshwater and saltwater game fish seek as a food source. Sassy Shad will out ...

Introducing the all-new Mr. Crappie Sugar Glider Soft Plastic, a downsized counterpart to the highly popular Mr. Crappie Shadpole!Crafted from soft...

Introducing the all-new Mr. Crappie Maxie Waxie Soft Plastic, a deceptively unassuming yet highly potent bait designed to make a significant impact...

Introducing the BaitFuel Saltwater GO2 Grub, the go-to choice for saltwater anglers targeting Snook, Redfish, Trout and more. The GO2 Grub combines...

The Norton Lures Bull Minnow 3-3/4" Unrigged Plastic Swimbaits 8-Pack feature swagger action to draw speckled trout, redfish, flounder and snook t...

Norton Lures has been a top name brand lure in Texas since 1987. The Sand Shad Jr. is a 4" soft plastic paddle-tailed durable lure. The 4" Sand Sha...

A unique straight-tail shad profile excellent for a variety of micro finesse applications, the Z-Man Stingerz features a thick body that tapers to ...

A scaled-down version of the popular TRD Ticklerz, the Z-Man Tiny Ticklerz is a stickbait-tube hybrid design that features a solid body for easy ri...

Constructed of high-quality ElazTech material that floats and is 10X's tougher, The Z-Man Pop ShadZ are the first of its kind soft plastic popper! ...

Crafted with precision from the durable ElaZtech® superplastic material, this swimbait guarantees extreme durability and maximum buoyancy, enabling...

Z-Man Palmetto BugZ are a 4 inch soft plastic creature bait with a "beaver-style" ribbed body and flat twin tail appendage design like that first p...

A versatile crawfish profile with claws that flap wildly on the fall and retrieve, the Z-Man Hella Crawz are ideally suited for a wide variety of f...

The Z-Man SwimmerZ Paddle Tail Swimbait is a 6 inch paddle tail swimbait with molded eyes and scales. Featuring a split belly design and natural la...

The Z-Man FattyZ are 5 inch soft plastic worms thick, straight tail worm profile with a particularly bulbous tail. When FLW Tour pro, Luke Clausen,...

Delivering advanced versatility and a wide-reaching attraction, the Strike King Rage Swimmer provides anglers with universal appeal that can be uti...

Designed with a ribbed body, tapered legs, and textured appendages, the Z Man Boar Hogz offer an extremely versatile creature bait profile and a wi...

Crafted with Forward Facing Sonar in mind, this innovative bait boasts a unique "weight forward" design that serves two critical purposes. First, i...

Expanding the range of exceptionally popular Rage Tail Series plastics, the Strike King Midsize Rage Bug provides anglers with an intermediate prof...

Introducing the all-new Zoom Brush Craw, a Soft Craw-Bait meticulously crafted to consistently lure in big bass with every cast!Drawing inspiration...

Introducing the all-new Zoom Brush Craw, a Soft Craw-Bait meticulously crafted to consistently lure in big bass with every cast!Drawing inspiration...

Tightlines UV Brush Pile Chub 2" Qty 15 Blue Moon

Tightlines UV Brush Pile Dancer 2.5" Qty 15 Blue Moon

Designed to appeal to even the most particular tube-flipping anglers, the Chompers Ultra Pro Tube provides a fat and sassy up-sized profile that de...

A minnow profile swimbait designed for high action at the slowest of retrieve speeds, the Berkley PowerBait Bonefish Swimbait features a heavily ri...

BnR Tackle 8mm Soft Beads are incredibly effective steelhead soft baits that imitate fish eggs drifting down a stream. The soft consistency and neu...

Bass fishermen really appreciate the Mister Twister® Comida with Salt. This rugged 5" stick bait is not only coated with salt, it also contains 11 ...

Mister Twister’s 6 1/2" Tri-Alive Nightcrawler is a straight tail worm with a slender profile and soft formulation for intense action. Its gliding ...

Designed around an ultra-flexible tail with a small ball at the end to encourage movement, the Mister Twister Ringer Lizard features a soft-formula...

The Hollow Body Frog has all the attributes to catch big fish; anatomy, detailed color and effortless action elevating the thrill of topwater fishi...

Featuring a built-in groove to securely hold an O-ring in place for the increasingly popular wacky and neko rigging techniques, the Culprit Shakin ...

Poured using Yamamoto’s custom heavily weighted soft plastic formula, the Yamamoto Yamatanuki Stick Bait is super dense which allows it to be fishe...