Northland Fishing Tackle’s Tungsten Short-Shank Jig uses Northland’s legendary Short-Shank Fire-Ball® Jig design in a Tungsten offering. Molded fro...

Irresistible to bass, the Jackall Bling 55 is a flat-sided crankbait featuring a custom Circuit Board fiberglass lip that creates quick wobbling ac...

Delivering a lifelike profile and action, the Berkley Powerbait Champ Jerk Minnow is designed by two-time Bassmaster Classic Champion and one of th...

The ESR “Enhanced Sonar Return” was born from the effort and expertise of the Eurotackle Team. The ESR Nano is the first ice fishing Tungsten jig d...

New for 2022, Northland Fishing Tackle is offering a new line of rigged tungsten ice jigs. The new rigged tungsten jigs feature the Impulse® Mini S...

Built to target bass in deeper waters or steeper drop-offs, the Yo-Zuri 3DB Series Jerkbait Suspending Deep 110 is designed to track down quickly a...

Throughout the JB Lures and Mission Tackle product lineup; we offer a large amount of Gold Plated lures. This includes the JB Strobe Jig, Vibra-Fla...

The Eurotackle T-Flasher Tungsten jigging spoon is the one bait we all need! This game changer hard bait features a 99% Tungsten body, a custom Eur...

When conditions call for both brawn and beauty the VMC® Flash Champ spoon is the answer. Constructed of heavy duty brass the spoon can manage conti...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent a...

Incorporating Berkley’s patent-pending HoneyComb technology, the Berkley Powerbait Paddlin' PowerStinger features a thick baitfish profile and show...

The Champ Swimmer features a lifelike profile that mimics baitfish. Its large thumping paddletail displaces more water enabling fish to better trac...

Customize or refresh your LIVETARGET BaitBall Spinner Rig with the LIVETARGET BaitBall Spinner Rig Interchange Pack. The Interchange system makes i...

Mustad has been developing the Oto pencil in Japan for several years now and after the wait they’ve finally made their way over to the US. These lu...

The most alluring fish-catching characteristics across the jig family come together in the popular Fuzz-E-Grub: a soft plastic grub with a hair tai...

• Pro Bass Angler Brandon Lester takes his expertise to building baits. • Round ABS lip • Wide wobbling action • Fixed weight to improve obstacle a...

• Pro Bass Angler Brandon Lester takes his expertise to building baits. • Round ABS lip • Wide wobbling action • Fixed weight to improve obstacle a...

The Mustad Skatter Shad is a new bladed swim jig from Mustad. The next evolution of the vibrating/bladed swim jig craze this innovative new design ...

Mustad's popular shad darter-style head with a built-in underpin is a versatile, clear water fish catcher. Features a highly detailed fit and finis...

In collaboration with the team at Addicted Fishing, we’re bringing our innovation in hook technology to the Pacific Northwest with the new Addicted...

Incorporating Berkley’s patent-pending HoneyComb technology, the Berkley Powerbait Paddlin' PowerStinger features a thick baitfish profile and show...

The Heddon Moss Boss is indeed the 'boss' when it comes to tempting lunkers into striking from under the thickest moss, weed beds and brush. The Mo...

The original suspending minnow - each Smithwick Suspending Rattlin Rogue is carefully designed and engineered to run true and suspend perfectly rig...

The Bomber Suspending Pro Long A was designed with unmatched realism and industry finest components. No need to adjust this lure, it's weighted to ...

The Bomber Saltwater Grade Mullet is a slow-sinking twitch/walking lure that catches all species of inshore gamefish, including speckled trout, red...

The Norman Speed N has all the features anglers want in a crankbait for cold water fishing Same size and weight as the Deep Little N Tight wobble ...

The Lindy Tungsten Toad is denser than lead and sinks faster. This allows anglers to get the same weight from a smaller-sized jig for finesse prese...

The YUM Money Minnow covers all fishing situations and water conditions. The Money Minnow features a unique swimming tail design and hidden hook sl...

The Rebel Teeny Wee-Frog looks just like a real frog, but this crankbait has teeth! Fish love to eat frogs, and the Rebel Wee-Frog is the only frog...

If you think BOOYAH Counter Strike Spinnerbaits get bass and bass fisherman excited (which, of course, they do) wait till you see the buzz the new ...

A well-known big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out-of-the-pa...

Make sure you're fully prepared for your next fishing expedition with the Lindy Old Guide's Secret Walleye Drift Rig. These high-quality, 36" hand...

Square bill crankbaits catch bass 12 months out of the year, and none do better than the BOOYAH XCS with its bite attracting subtle wiggle. Because...

Constantly striving to meet the standards of competitive anglers, the YUM Spine Craw Specials Mighty Bag compiles pre-selected colors in bulk, simp...

The Hive Micro Relic features deep ribbing throughout its body, which increases the amount of time a fish will hold on to this creature-style micro...

Creature like arms, tail, and an extended torso make the Water Bug the perfect bait for panfish. Fish the Water Bug on a small jig, under a float o...

The Lunkerhunt True Bait™ features a new technology that brings lead to life. The True Bait is 1.75 inches in length and weighs 3/4 oz. It has a fi...

The Lunkerhunt True Spin™, 1.75 inches in length, 13/16 oz in weight, with a silver willow leaf tail blade, is able to generate explosive strikes. ...

Lunkerhunt Straight Up Jigs™ are sticky sharp. Their patterns mimic baitfish closer than any other vertical jigs available. Work them aggressively ...

Lunkerhunt Straight Up Jigs™ are sticky sharp. Their patterns mimic baitfish closer than any other vertical jigs available. Work them aggressively ...