Hardly a more classic fly than the Wooly Worm and it is offered here in the Brown color. A traditional favorite that can resemble so many things a...

We’ve been manufacturing our products since 1970, and every day we strive to produce the best bait in the market at the lowest price. All of our ba...

Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Mag...

The Strike King Homing Minnow Swimbait keeps your lure in the strike zone longer, maximizing every chance to attract hungry bass. This 4-inch swimb...

The Bobby Garland Mo'Glo Baby Shad Glow-In-The-Dark 2" Soft Plastic 18 pack Electric Lemonade 2" is a top-notch choice for freshwater crappie fishi...

Introducing the brand-new NetBait BaitFuel HexTek Eko Craw, ready to revolutionize your crawfish presentations with the renowned BaitFuel scent!Con...

This Crankbait charges into uncharted territories with speed and finesse, captivating bass with its irresistible dance and stunning good looks. Its...

Designed to be the ultimate jighead for pinging minnows with forward-facing sonar, the Strike King Tour Grade Spotlight Head Jig Head has been test...

Built with thin tube strands that deliver subtle lifelike underwater movement, the NetBait BaitFuel HexTek Big Boar Tube blends the profile and act...

Featuring a 4-piece fin and ribbed tail section for enhanced action, the NetBait BaitFuel HexTek Whip Tail Shad is designed to be the ultimate blad...

The natural crawdad shape of the Gambler Cricket attracts the fish - especially when the bite is tough and the water is clear. This little bug styl...

Leland's Lures Eye Hole Pill Head Jig Head features the first jig head holding your scent. Like others in the series of Eye Hole scent holder jigs,...

The NEW 3X baits from Strike King have completely revolutionized the Soft Plastic Market. These baits are softer, stronger, and more durable than a...

A groundbreaking collaboration with Ned fishing expert and Bassmaster Elite Series Angler, Mark Daniels Jr., the Buckeye Lures Spot Remover Ned Hea...

Leland's Lures Crappie Magnet Eyehole Round Jig Head features the first jig head holding your scent. Press your scent attractant into the eye hole ...

Deceive the most finicky bass using the Buckeye Lures G-Stroll Jig Head, a thoughtfully built finesse hover strolling for targeting fish on forward...

The Crappie Psychic 2 1/4" Crappie Weapon was designed to be used with our Scented Crappie Trailers and Ammo, but will also work as a stand alone b...

K Wigglers Willow Tail Shad. This is the toughest soft plastic and great for the gulf coast. It has a weedless slot for your hook on the top, so yo...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The extreme scent dispersion of the Berkley Gulp! Saltwater Swimming Mullet, expands the strike zone allowing you to catch more fish! Berkley Gulp!...

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in so...

Delivering incredible side-to-side action that bass and inshore giants can't resist, the Strike King Salt Water Weedless Spoon boasts extreme flash...

The Halco Twisty Chrome Spoon is a legendary lure that has captivated anglers in Australia for years. Now, this Australian favorite is ready to mak...