Hardbaits

The Lunkerhunt True Bait™ features a new technology that brings lead to life. The True Bait is 1.75 inches in length and weighs 3/4 oz. It has a fi...

The Smithwick Perfect 10 Rogue dives quickly to 10 feet and more and has the deadly Rogue Roll that prompts vicious strikes via a baitfish-like fla...

The Rebel Wee-Frog looks just like a real frog, but this crankbait has teeth! Fish love to eat frogs, and the Rebel Wee-Frog is the only frog-crank...

The Norman Lures NXS Crankbait Chartreuse/Blue is an essential addition to any angler's tackle box, combining innovative design with proven perfor...

Introducing the Bomber Lures Heavy Duty Long A 16J 6" 1 Oz, your ultimate companion for epic fishing adventures! This expertly crafted lure featur...

Unleash your fishing potential with the Cotton Cordell Pencil Popper 6-1/2" 1 Oz Chrome Blue Black. This iconic lure is a favorite among coastal s...

Elevate your fishing game with the Bomber Lures Windcheater 4.5" 3/4 Oz, the ultimate long-range sniper in the Bomber Saltwater Grade lineup. Desi...

Experience the thrill of fishing like never before with the Bomber Lures Long Shot 5" 3/4 Oz. This expertly crafted saltwater lure is designed to ...

Introducing the Bomber Lures Long Shot 6" 1-3/16 Oz, the ultimate fishing lure designed to attract even the most elusive gamefish. This slender mi...

Introducing the Berkely Choppo 75 2-6/7" 1/2 Oz Ghost Bluegill, the ultimate topwater lure designed for anglers who demand performance and excitem...

Experience the ultimate in fishing performance with the Strike King KVD Jerkbait 300 4-3/4" 3/4 Oz. Designed by legendary angler Kevin VanDam, thi...

Introducing the Strike King Hybrid Hunter Shallow 3.5" 1 Oz, a revolutionary bait that transforms your fishing experience. This unique lure featur...

Discover the ultimate fishing companion with the Halco C-Gar 120 4-3/4" 1-1/2 Oz, a premium weighted stick bait designed to enhance your angling e...

Introducing the Halco Laser Pro 45 1/4 Oz 1-3/4", a game-changing hard body lure designed for serious anglers. This innovative lure boasts a slow ...

Introducing the Halco Roosta Popper 60 2-3/8" 1/4 Oz – the ultimate tool for anglers who crave the thrill of topwater fishing. This compact yet po...

Experience unparalleled fishing success with the Rapala Skitter V Topwater Rattling Walk-the-Dog 4" 1/2 Oz Red Ghost. This innovative topwater lur...

Elevate your bass fishing game with the Norman Lures Speed N JR 2.25" 3/8 Oz. This expertly crafted crankbait is a scaled-down version of the icon...

Introducing the Strike King Hybrid Hunter 3.5" 1 Oz, the ultimate tool for anglers seeking an edge on the water. This innovative bait features a f...

Elevate your fishing experience with the Savage Gear Glass Minnow 3" 5/8 Oz, the ultimate tool for both offshore and inshore fishing enthusiasts. ...

Get ready to elevate your fishing game with the Berkely Money Badger 5 2-1/4" 1/4 Oz, a versatile crankbait designed for every angler. Whether you...

Discover the unmatched performance of the Berkley Dime 4 2" 2/5 Oz crankbait, a versatile fishing lure that redefines your angling experience! Cra...

Introducing the Rapala X-Rap Subsurface Walk-The Dog 3-1/2" 5/8 Oz, the revolutionary lure that allows you to master the walk-the-dog technique be...

Experience the thrill of fishing with the Rapala X-Rap Slashbait 3-1/8" 1/4 Oz Purple Gold, a remarkable jerkbait designed to elevate your angling...

Experience the ultimate in crappie fishing with the Jenko Fishing Crappie Crankbait 2". This innovative crankbait is designed to enhance your fish...

Unleash your fishing prowess with the Savage Gear Freestyler V2 5" 1.5 Oz Pike Qty 1. This iconic stick bait has been expertly designed to mimic t...

Introducing the Yo-Zuri Mag Speed (S) 4-3/4" 1-1/4 Oz Bronze, the ultimate sinking crankbait that transforms your fishing experience. Designed for...

Introducing the Yo-Zuri Mag Speed (S) 4" 7/8 Oz – the ultimate sinking crankbait that will elevate your fishing game! Designed with precision, thi...

Introducing the Rapala OG Deep Tiny 07 2-1/4" 5/16 Oz, a revolutionary crankbait crafted by the renowned Bassmaster Classic Champion, Ott Defoe! T...

Experience the thrill of fishing like never before with the Mustad BLF Deceiver Mid-Runner Crankbait 2-1/4" 5/8 Oz. Designed by professional bass ...

Experience the thrill of fishing like never before with the Smithwick Suspending Deep Rattlin' Rogue 4.5" 1/2 Oz. This legendary suspending minnow...

Enhance your fishing game with the Norman Lures Speed N Crankbait 1/2 Oz 2.75", the ultimate tool for cold water fishing. Designed with the seriou...

Rebel Micro Critters Crankbait 3 Pack - When heading out to a favorite fishing spot, anglers like to arm themselves with the proven Rebel Micro Cri...

Introducing the Rebel Teeny Wee Frog Green Bull Frog, the ultimate addition to your fishing tackle box! This innovative crankbait looks just like ...

Experience the ultimate in fishing innovation with the Berkley SlobberKnocker Bladed Jig. Designed with an exclusive head-to-blade connection, thi...

Experience the thrill of fishing with the Spro Walking Haint 125 3/4 Oz, a premium topwater lure designed for anglers who demand performance and p...

Introducing the Rebel Micro Crickhopper 1-1/4" 1/16 Oz Fire Tiger, your ultimate companion for an exhilarating fishing experience. This ultralight...

Here's something stream trout, panfish and bass haven't seen before! The Rebel Raider is less than 2-inches in length but produces fish in a big wa...

Introducing the Cotton Cordell Wally Diver 2-1/2" 1/4 Oz, the ultimate fishing lure that every angler must have in their tackle box. Renowned for ...

Introducing the Bomber Lures Long Shot 7" 1-3/4 Oz, your ultimate companion for successful saltwater fishing adventures. This meticulously enginee...

Introducing the Bomber Lures Long A B15A 4-1/2" 1/2 Oz, a premier choice for anglers seeking to reel in trophy fish. This expertly designed lure b...

Introducing the Bomber Lure Deep Long B24A 3-1/2" 3/8 Oz, your ultimate partner in achieving fishing success! This renowned bait is designed speci...

Introducing the Bandit Lures Badonk-A-Donk, your ultimate companion for explosive topwater fishing action! Designed specifically for calm days and...

Introducing the Berkley Dime 6 2-1/4" 1/2 Oz, your ultimate companion for successful fishing trips. This premium mid-depth crankbait combines a pr...

Unlock your fishing potential with the Tackle HD Crank Head 3-1/4" Qty 2, meticulously crafted for anglers who demand performance and reliability....

Introducing the Vib"E" Blade Bait, your ultimate solution for deep-water fishing! This innovative lure is designed to reach your target depths wit...

Experience the thrill of topwater fishing like never before with the Berkley Choppo 105 4" 3/4 Oz. This exceptional lure is designed for both amat...

Introducing the Berkley Spy 70 Slow Sink 2.75" 1/4 Oz, the ultimate spybait designed specifically for those challenging fishing days when the wate...

Unleash your fishing potential with the Striper Gear Buster Fish Skins, the ultimate lure designed for serious anglers! This innovative floating l...