Since 1997.
Shop All Fishing Lures
Shop a wide selection of high-quality discounted fishing lures from top brands. We source all over the globe each day to bring our customers the best discounts on fishing lures for both freshwater and saltwater. There are thousands of fishing lures here so be sure to check out each collection. We add hard-to-find fishing lures and the latest and most popular fishing lures each day and many sell out quickly. Be sure to check back frequently so you don't miss out on the best prices of any online fishing store.
Filters
- 13 Fishing (40)
- 1st Gen (7)
- Acme (38)
- Ahi (16)
- Apex (14)
- Apex Tackle (7)
- Arbogast (7)
- Bagley Bait Co. (15)
- Bass Assassin (10)
- Berkley (246)
- Better Baits (52)
- Big Bite Baits (25)
- Blue Fox (12)
- BnR Tackle (10)
- Bobby Garland (17)
- Bomber Lures (25)
- Boone (45)
- Booyah (26)
- BOOYAH (11)
- Brad's (8)
- Braid (37)
- Buckeye Lures (14)
- Cato Lures (8)
- Chasebaits (9)
- Cotton Cordell (16)
- Creme (11)
- Custom Jigs & Spins (8)
- Danielson (89)
- Dry Creek (8)
- Duckett Fishing (12)
- Eagle Claw (33)
- Eurotackle (9)
- FAS (48)
- Fathom (15)
- Felmlee Lures (10)
- Fish Razr (8)
- FishAndSave (54)
- FREESTONE FLY COMPANY (10)
- Gambler (9)
- Gary Yamamoto (13)
- Gene Larew (10)
- Googan Baits (31)
- Googan Squad (17)
- GOT-CHA (10)
- Got-Cha (10)
- Halco (15)
- Hart Tackle (10)
- Heddon (17)
- Hofmann's Lures (9)
- Hurricane (24)
- Hyperlastics (10)
- JB Lures (11)
- Kalin's (27)
- Keitech (22)
- Lindy (36)
- Little Joe (9)
- Live Target (18)
- LiveTarget (29)
- Luhr Jensen (19)
- Lunker Hunt (38)
- Mack's Lure (9)
- Matzuo (33)
- Mepp's (16)
- Meter Tackle (20)
- Missile Baits (12)
- Mister Twister (10)
- Mustad (54)
- NetBait (16)
- Northland Tackle (103)
- Ocean Born (11)
- P-Line (17)
- Panther Martin (126)
- Perfect Hatch (36)
- Persuader Baits (10)
- Pro-Cure (8)
- Propagator Baits (12)
- Pucci (12)
- Rainbow Plastics (13)
- Rapala (85)
- Rebel (16)
- Reef Runner (19)
- Road Runner (11)
- Savage Gear (39)
- Sea Striker (34)
- South Bend (24)
- Spro (44)
- Storm (23)
- Strike King (84)
- Tackle HD (20)
- VMC (22)
- Westin (15)
- Wordens (14)
- X Zone (16)
- Yakima Bait (24)
- Yamamoto Baits (14)
- Yo-Zuri (127)
- Yum (36)
- YUM (15)
- Z-Man (56)
- Zoom (33)
-
Original price $25.99Original price $25.99 - Original price $25.99Original price $25.99Current price $18.49$18.49 - $18.49Current price $18.49| /
Rapala X-Rap Magnum XTreme 160 6-1/4" 2-3/8 Oz
RapalaOnly 1 left!The 8 foot running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger saltwater speedsters. Sleek fla...
View full details -
Original price $34.99Original price $34.99 - Original price $34.99Original price $34.99Current price $19.49$19.49 - $19.49Current price $19.49| /
Rapala X-Rap Magnum XTreme 160 6-1/4" 2-3/8 Oz HD Flying Fish
RapalaOnly 2 left!The shallow running Rapala X-Rap Magnum Xtreme swims true at over 15 knots, allowing you to cover more water and trigger the speedsters of the deep...
View full details -
Original price $10.49Original price $10.49 - Original price $10.49Original price $10.49Current price $6.99$6.99 - $6.99Current price $6.99| /
Rapala Shad Rap 3-1/8" 3/8 Oz Demon
RapalaOnly 3 left!The Rapala Shad Rap SR08 is a 3 1/8 inch, 3/8 ounce deep diving crankbait that runs 8 to 15 feet deep. The benchmark other crankbaits are measured ...
View full details -
Original price $8.99Original price $8.99 - Original price $8.99Original price $8.99Current price $6.79$6.79 - $6.79Current price $6.79| /
Rapala DT 06 2" 3/8 Oz
RapalaOnly 3 left!The Rapala® DT® Dives-To Series Crankbait will dive faster and stay in the targeted strike zone longer than any other crankbait. Only the DT Series...
View full details -
Original price $11.99Original price $11.99 - Original price $11.99Original price $11.99Current price $7.49$7.49 - $7.49Current price $7.49| /
Rapala OG Rocco 05 3/8 Oz 2-1/2"
RapalaOnly 1 left!From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott ...
View full details -
Original price $10.49Original price $10.49 - Original price $10.49Original price $10.49Current price $6.99$6.99 - $6.99Current price $6.99| /
Rapala Shad Rap 04 1-1/2" 1/8 Oz
RapalaOnly 6 left!The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is ...
View full details -
Original price $11.99Original price $11.99 - Original price $11.99Original price $11.99$5.62 - $7.49$5.62 - $7.49Current price $5.62| /
Rapala Ott's Garage Tiny 4 Crankbait 2-1/4" 5/16 Oz
RapalaOnly 1 left!From a passion for bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of sawdust from Ott DeF...
View full details -
Original price $11.49Original price $11.49 - Original price $11.49Original price $11.49Current price $7.49$7.49 - $7.49Current price $7.49| /
Rapala Balsa Xtr MidBrat 05 7/16 Oz 2.5"
RapalaOnly 2 left!Badly behaved and always looking for a fight, the BX® Mid Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolym...
View full details