Products

When you really want to cook up a limit of big bass, the Yum Breaking Shad delivers the perfect recipe of erratic action and lifelike appeal that b...

Designed by one of the top professional angler in the world, Jason Christie, this creature bait has all of the features anglers want in a bait for ...

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait ...

YUM Finesse Worm. Put it on a shakey head, Carolina rig or Neko rig to catch highly-pressured fish and it works equally well in clear or stained wa...

Providing the type of oversized attraction that big bass crave, the Yum Mighty Worm delivers a sizable straight tail design that calls to kicker fi...

Is it a swimbait or not? With the Yum® Pulse, it's entirely up to you. This amazing soft swimbait can function on a swimbait hook with the best of ...

The standard by which all other worms are measured, the Yum Ribbon Tail grabs bass’ attention with an unbeatable slithering action and tons of wate...

The YUM Scottsboro Swimbaits are a great value swimbait with great action. The action of the Scottsboro Swimbaits are perfect for rigging on Alaba...

YUM Bait Company has created the greatest innovation in soft plastic lures packaged in bulk! Introducing the YUM Mighty Bag, a sectioned bag design...