Products

Yum Pulse Paddle Tail Soft Swimbait - The Yum Pulse Paddle Tail Swimbait is a solid body swimbait that features a hard thumping tail and ribbed bod...

When you really want to cook up a limit of big bass, the Yum Breaking Shad delivers the perfect recipe of erratic action and lifelike appeal that b...

Designed by one of the top professional angler in the world, Jason Christie, this creature bait has all of the features anglers want in a bait for ...

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait ...

When you need a beefed up finesse worm for shakey heads, Texas-rigs, Carolina-rigs or the tournament-proven neko rig, the Yum Magnum Finesse Worm i...

Providing the type of oversized attraction that big bass crave, the Yum Mighty Worm delivers a sizable straight tail design that calls to kicker fi...

Is it a swimbait or not? With the Yum® Pulse, it's entirely up to you. This amazing soft swimbait can function on a swimbait hook with the best of ...

The standard by which all other worms are measured, the Yum Ribbon Tail grabs bass’ attention with an unbeatable slithering action and tons of wate...

The YUM Scottsboro Swimbaits are a great value swimbait with great action. The action of the Scottsboro Swimbaits are perfect for rigging on Alaba...

Delivering a profile and action that is built for speed, the Yum Spine Craw is a must-have craw bait that will become a mainstay in every angler’s ...