100% Online Since 1997
100% Online Since 1997
From a passion for bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of sawdust from Ott DeF...
View full detailsThe Rapala® Rain Jacket and Bib Series are built on high expectations, combining advanced technology performance with upgraded waterproof and breat...
View full detailsThe Rap-V Blade is the perfect balance of metal, plastic, and Rapala® expertise. This extremely versatile bait produces instant vibration on the li...
View full detailsDelivering the perfect balance of metal, plastic, and Rapala expertise, the Rapala V Blade Blade Bait is an extremely versatile bait that can be wo...
View full detailsThe Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard ...
View full detailsThis multi-species balsa bait brings the excitement of the Rapala® Tail Dancer® to a shad profile. Swimming with a silent, aggressive, hard-thumpin...
View full detailsThe Rapala Shad Rap SR08 is a 3 1/8 inch, 3/8 ounce deep diving crankbait that runs 8 to 15 feet deep. The benchmark other crankbaits are measured ...
View full detailsThis topwater bait features an exclusive design that radically alters the action of the lure. V-Rap body design combined with tail-weighted balance...
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