Products

The Hardcore Minnow Flat 70SP is a flat sided suspending Jerkbait with the internationally patented Magnetic Weight Transfer System and an outstand...

Yo-Zuri Needlefish skirts are designed for the salmon fishery and have a strong following in the Pacific Northwest, British columbian and Alaskan m...

These soft, supple lures are ideal for a number of different situations and species. Feature the proven color patterns and durability to help you s...

The perfect combination of sight-and-sound, the Yo-Zuri Rattl’n Vibe Lipless Crankbait delivers a premium presentation that bass can’t resist. Incr...

A fast sinking, vibrating crankbait that can also be fished vertically. This feature-packed lure has an Advanced Weight Transfer System? with ten i...

The Yo-Zuri Rattl'N Vibe Mini Lipless Crankbait is an 3/16 ounce ultra light lipless crankbait designed primarily for ice fishing. Designed to tar...

Yo-Zuri Rattl'n Vibe is the best hard bait lipless crankbait fishing lure on the market. Used by pro's on Major League Fishing and BASS Elite tour...

Yo-Zuri Rattl'n Vibe is the best hard bait lipless crankbait fishing lure on the market. Used by pro's on Major League Fishing and BASS Elite tou...

Yo-Zuri Snap Beans are tiny ultralight crankbaits that measure 1 inch long and weigh only 1/16 ounce. Oversized eyes and tight wiggling action att...

The Yo-Zuri Squid Jig Egi Aurie-Q "RS" Sinking is a squid jig perfect for when squid aren't interested in larger prey and you need smaller bait. T...

For that "injured baitfish" look that brings squid darting in for the kill, it's hard to beat a Yo-Zuri® Ultra Lens Aurora™ Squid Jig. Its brillian...

Made from a proprietary vinyl material that is soft yet extremely strong.Designed for great balance and swimming action in the water.These skirts a...

Yo-Zuri SuperBraid is a high-performance braided fishing line at an affordable price. This is for a 150-yard spool in several great colors, High ...

Yo-Zuri SuperBraid is a high-performance braided fishing line at an affordable price. This is for a 300-yard spool in classic White. Yo-Zuri Supe...

Yo-Zuri T7 is a new premium, clear fluorocarbon mainline manufactured in Japan. Optimal balance of tensile strength, shock strength, and abrasion ...

The Yo-Zuri 3DB Series Wake Prop is a large-sized, single-jointed hard bait meticulously crafted to create irresistibly noisy topwater waking acti...

Yum Pulse Paddle Tail Soft Swimbait - The Yum Pulse Paddle Tail Swimbait is a solid body swimbait that features a hard thumping tail and ribbed bod...

When you really want to cook up a limit of big bass, the Yum Breaking Shad delivers the perfect recipe of erratic action and lifelike appeal that b...