Products

The Booyah XCS Series Squarebill is a shallow squarebill crankbait that was recently re-issued by Booyah after being discontinued for a number of ...

The Booyah XCS Series Squarebill is a shallow squarebill crankbait that was recently re-issued by Booyah after being discontinued for a number of ...

Brad's KillerFish salmon plug doesn't try to re-create the wheel; only improve it! The tremendous salmon-agitating action combined with rattles mak...

Brad's KillerFish salmon plug doesn't try to re-create the wheel; only improve it! The tremendous salmon-agitating action combined with rattles mak...

Take your jig fishing to a new level with the Braid Betta Bait. Designed and tested by internationally acclaimed angler Dennis Braid. Betta Baits a...

This Play Action Braid Blackjack can be trolled up to 18 knots, giving the angler every opportunity to land trophy king mackerel, dolphin, wahoo, t...

Braid Product’s Swimmer Fin Flyer pops, darts and swims behind the boat while being trolled at both high and low speeds. The Swimmer’s silhouette i...

The Braid® Frantic Flyer Swimmer is a flying fish that flies and swims like the real McCoy! Rig it with fresh ballyhoo for added visual and scent a...

The Braid® Frantic Flyer Swimmer is a flying fish that flies and swims like the real McCoy! Rig it with fresh ballyhoo for added visual and scent a...

Take your jig fishing to a whole new level with Braids Kuru Kuru Jig. Designed and fished by internationally acclaimed angler Dennis Braid. A prove...

Braid Jigs are built to beat any game fish in the world! The ultimate in New Age lure production, these jigs feature the look, action and color sch...

This surface plug, can be cast or trolled for surface feeding fish. It has a tight wobble and highly reflective finish that fish cannot resist. Wit...

4 Meters, suggested rod length 8'6". 3 Meters suggested rod length 7'6" Designed for popping and jigging, this leader features an Aussie Braid tip ...