Products

Rapala BX Mid Brat Shallow Diving Crankbait - Badly behaved and always looking for a fight, the BX Mid Brat is one tough cookie. Balsa inner core w...

Built to buck brush and the competition, the Rapala Crush City Bronco Bug was designed in collaboration between Rapala and Major League Fishing pro...

The Rapala Crush City Mayor 4 Inch Swimbait, a collaboration with MLF pro Jacob Wheeler, offers a cutting-edge fishing experience!Crafted with Smar...

Sometimes in bass fishing less is more and that’s exactly where the tasty Rapala Crush City Ned BLT comes into play. Designed in conjunction with R...

The Rapala® DT® Dives-To Series Crankbait will dive faster and stay in the targeted strike zone longer than any other crankbait. Only the DT Series...

The Rapala DT Series lures, designed by crankbait authority David Fritts, dive fast and stay in the strike zone longer than any other crankbait on ...

Introducing the all-new 2.25-inch Rapala Ott's Garage Deep Tiny 07 Crankbait, the brainchild of Bassmaster Classic Champion Ott Defoe!This crankbai...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott ...

From a passion for bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of sawdust from Ott DeF...