Crankbait w/o Jansen

The Braid Viper is by far the most advanced Double-Jointed bait on the market. Developed by world renowned saltwater fishing expert, Dennis Braid, ...

Combining erratic and evasive movement with the irresistible characteristics of the fixed, replaceable paddle tail to give you a unique swimming ac...

The Lindy Glow Streak is a revolutionary rippin style lure which is equally effective through an ice hole or cast into open water. The Glow Streak ...

Grab the time-tested angler favorite for landing monster walleye, a Bandit Walleye Deep Diver! These Bandit lures are great for exploring deeper wa...

Back by popular demand, the Cotton Cordell Tail-Weighted Boy Howdy brings lifelike action for more bites and more tall tales. This famous Cotton Co...

The first lipped popper, the BOOYAH Prank has a new larger size sure to entice big bass whether it's working on top or swimming just below the surf...

The Booyah XCS Series Squarebill is a shallow squarebill crankbait that was recently re-issued by Booyah after being discontinued for a number of ...

In a word, better. Our Cliff Banger floating crankbaits give you the ideal weights, sizes, and dive rates in a series designed with more durable, m...

This new wave of plug has an extra large bill, to really dig deep. Runs 2′ to 7′ +, depending on the line size. Due to its unique shape it creates ...

The Bomber Fat Free Shad Guppy Shallow Medium Diving Crankbait is a 2 3/8 inch crankbait. Made for shallow-water fishing, especially in cover with...

The Bandit Walleye Shallow dives to almost 12 feet on a long cast and trolls a little deeper than that, making it perfect for walleye, zander, and ...

The Booyah XCS Series Squarebill is a shallow squarebill crankbait that was recently re-issued by Booyah after being discontinued for a number of ...

Offering a unique sound and action, the Bandit Rackit Squarebill Crankbaits are bringing back a highly sought-after material that bass anglers grew...

The Bomber Model 5A is the most unique design in the Model A-line due to its small stature and ability to catch big bass. The 5A dives 4-6 feet dee...

If you were limited to just one crankbait, you would do well making it a Model A. This crankbait is a staple for avid fishermen, and its timeless d...

The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to game...

Whether bass want it fast, slow, walked, or popped, the Booyah Boss Pop delivers an advanced versatility that allows anglers to adapt and capitaliz...

The Island X Hellfire 180 delivers a wide range of utility for both shore and boat anglers.  At 1.6 ounces this pencil can be thrown on almost any ...

The original lipless crankbait still catches plenty of fish, and here's why: Cotton Cordell got it right the first time. This legendary lipless cra...

From a passion for bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of sawdust from Ott DeF...

The Sidewinder Minnow is a slow sinking stick bait designed to mimic an injured baitfish.  A streamline design coupled with inline single hooks all...

The Yo-Zuri 3DB Pencil is a top-of-the-line, topwater, "Walk-the-Dog" style hard lure. Comes with either internal 3D Prism Finish or standard pain...

Badly behaved and always looking for a fight, the Rapala Balsa Xtreme Brat Squarebill Crankbait delivers an aggressive wiggle and a super-tough con...

The perfect combination of sight-and-sound, the Yo-Zuri Rattl’n Vibe Lipless Crankbait delivers a premium presentation that bass can’t resist. Incr...