Hardbaits

The 8 foot running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger saltwater speedsters. Sleek fla...

The Rapala Shad Rap SR08 is a 3 1/8 inch, 3/8 ounce deep diving crankbait that runs 8 to 15 feet deep. The benchmark other crankbaits are measured ...

The Rapala® DT® Dives-To Series Crankbait will dive faster and stay in the targeted strike zone longer than any other crankbait. Only the DT Series...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott ...

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is ...

From a passion for bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of sawdust from Ott DeF...

Badly behaved and always looking for a fight, the BX® Mid Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolym...

Delivering the perfect balance of metal, plastic, and Rapala expertise, the Rapala V Blade Blade Bait is an extremely versatile bait that can be wo...

The Rapala® DT-8  Series of Ike's Custom Ink Crankbaits uses the same time-tested design as the original DT lures, but in custom finishes designed ...

Rapala BX Mid Brat Shallow Diving Crankbait - Badly behaved and always looking for a fight, the BX Mid Brat is one tough cookie. Balsa inner core w...

The Rapala DT Series lures, designed by crankbait authority David Fritts, dive fast and stay in the strike zone longer than any other crankbait on ...

The Rap-V Blade is the perfect balance of metal, plastic, and Rapala® expertise. This extremely versatile bait produces instant vibration on the li...

Badly behaved and always looking for a fight, the Rapala Balsa Xtreme Brat Squarebill Crankbait delivers an aggressive wiggle and a super-tough con...

This topwater bait features an exclusive design that radically alters the action of the lure. V-Rap body design combined with tail-weighted balance...