2023 End Of Year Blowout

The Sea Striker Bug Eye Jig features a chip-resistant head and two large, bulging eyes. The nylon hair is accented with iridescent mylar for additi...

Take your jig fishing to a new level with the Braid Betta Bait. Designed and tested by internationally acclaimed angler Dennis Braid. Betta Baits a...

4 Meters, suggested rod length 8'6". 3 Meters suggested rod length 7'6" Designed for popping and jigging, this leader features an Aussie Braid tip ...

A crossline swivel provides a way to link three fishing lines. Premium black nickel finish is camouflaged in the water. Perfect for both freshwater...

Take your jig fishing to a whole new level with Braids Kuru Kuru Jig. Designed and fished by internationally acclaimed angler Dennis Braid. A prove...

Now you can attract all game fish with ease with the South Bend Kast-A-Way Freshwater Spoon Fishing Lure, Great for trout, panfish, and bass and c...

Ever fishing and realize you need to quickly change the lure you're using? Using the twisted barrel swivel with an interlock snap will make the pro...

Prevent line twist with these affordable South Bend Barrel Swivels. Swivel color: Brass 

This dart jig has been catching gamefish for a long time. Designed to entice even the most finicky lunker with it's, quick-sink weight, flashy colo...

Danielson Plus 7 monofilament nylon line is formulated for superior flexibility and limpness for accurate, effortless casting and line control. Low...

The South Bend Fishing License Holder helps to keep an important document safe from the elements. This product also allows you to have your inform...

FAS Ribbed Split Tail Worm 2.5" Purple Qty 10

FAS Ribbed Curly Tail Grub 1.5" Qty 10

FAS Ribbed Curly Tail Grub 1" Qty 10

FAS Ribbed Curly Tail Worm 5.5" Qty 10

DEET-FREE protection–made with geraniol and other natural oils such as lemongrass and citronella Perfect for recreational and lighter-duty applica...

Gamakatsu’s most versatile hook, the Gamakatsu Octopus Hook has long been known for its durability and strength. The Octopus hook comes in a wide v...