Freshwater Pro Shop

Producing an enticing wide wobble and quick darting action, the Reef Runner® Deep Little Ripper® is a winner when big baits aren't the answer. This...

Enticing action, unique design, more depth, and rock hard finishes, make this rattling shad bait heads and fins above the rest.

The Berkley Gulp! Paddleshad colors are selected by two top walleye pros and the lifelike baitfish profile is optimized in the nose for rigging jig...

Soft Steel Super HT is a multi polymer fishing line, a blend of many polymers that give it superior abrasion resistance, with low memory soft easy ...

The Berkley PowerBait Chigger Bug is a 3 inch soft plastic craw formulated with Berkley PowerBait scent and flavor technology! Berkley PowerBait ma...

The PowerBait Ripple Shad features a unique segmented body for more vibration and swimming action. More surface area for better scent dispersion. ...

This topwater bait features an exclusive design that radically alters the action of the lure. V-Rap body design combined with tail-weighted balance...

A legendary lure for a variety of game fish, the Cotton Cordell Red Fin works on everything from bass and walleye in freshwater to specks and redfi...

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply...

Egg Sinkers are oblong shaped to easily slip through weeds and rocks without getting caught up. The large smooth hole in the center allows for unin...

Continuing a tradition of catching more and bigger bass. Its œkicking tail and unique color selections give anglers the extra edge.They were desig...

Oval Fiber Optic Float is a bright, multi-colored float with a fiber optic light. Dual-function sidekick system. Perfect for night fishing. Weighte...

5 Pack in plastic lure box.With its wide shad profile, high definition color technology, and amazing swimming action, our FAS Segmented Jointed Swi...

Wide hook, opti-angle needle point, chemically sharpened, nor-tempered, turned up eye.Mustad UltrapointKVD Dropshot Hook NeedlePoint, Double Wide G...

The Jr. Terror Tail from Deadly Dudley is a versatile paddle-tail minnow bait that attracts a variety of saltwater species. Inshore predators will ...

One of the most productive lures of all time, the Yakima Bait® Original Flatfish® is at home fishing for salmon in the Pacific Northwest, chasing w...

There’s nothing more exciting to fish or catching bigger bass than a topwater frog. The LIVETARGET Freestyle Frog utilizes Injected Core Technology...

Eagle Claw Barrel Swivel w/Interlock Snap Black Qty 20

The 095XBL provides anglers with a straight shank Southern Sproat hook with two bait slices on the shank. This highly versatile hook is used for va...

The Hypocrite is the perfect solution for hard to catch fish in a casting or trolling situation. It unique wiggling and wobbling action and flash o...

For Trolling or Bottom FishingSize 101/8 oz

Breaking the mold of traditional worms, the Googan Baits Slim Shake Worm gives bass a fresh new look that is sure to produce more bites. Molded wit...

Eagle Claw Barrel Swivel w/Interlock Snap Size 1 Black Qty 20

EAGLE CLAW LAZER SHARP BALL BEARING SWIVELS W/INTERLOCK SNAP ALLOWS BAIT TO SPIN FREELY 

Tackling some of the heavyweights of the sea is a challenge. Mustad Hoodlum Live Bait Hook is designed with this in mind. It perfect for heavy tack...

Designed for easy on/off to any diameter line and will slide freely. This will provide the angler not only easy to use and change of weights but th...

The Lindy Glow Spoon lights up the underwater world, making it easy for predators to find and attack the bait. Revolutionary Glow Spoon gives angle...

A smaller and lighter version of the proven and effective Skinny G spoon. Erratic darting action that is irrestible to fish. Solid brass body with ...

 High-strength braided wirePrevents "bite-offs"Abrasion resistant 6 per package Length: 4" Lb. test: 20

The Lindy Wally Talker glass beads and brass disks combine to create a high-pitch sound which is irresistible to walleyes and other gamefish. The b...

The Lindy Wally Talker glass beads and brass disks combine to create a high-pitch sound which is irresistible to walleyes and other gamefish. The b...

The Lunker Log by Googan Baits has the perfect shape to swim, sink and twitch like the real thing. The soft texture and shimmy action creates an ir...

X-tra smooth, and X-tra sensitive, Fluorocarbon XS transmits information from your lure to the rod better than any other fluorocarbon line. Extra s...

Highly visible fluorescent yellow flourocarbon / nylon co-polymer mix that utlizes the toughness of flourocarbon and the flexibility and stretch of...

The Lindy Rig Snell Leech is a legendary walleye fishing bait rig optimized for leech bait fishing. 10-foot, 8-Lb fluorocarbon leader that can be ...

Finely tuned from end to end, each element of the Booyah Covert Colorado Willow Spinnerbaits have been thoroughly tested, analyzed, and tweaked by ...

The Yo-Zuri Crystal Minnow Floating Deep Diver Walleye is a deep-diving trolling minnow hard bait optimized for walleye fishing. This bait combine...

Featuring a virtually invisible clear design, the Daiwa ® J-Fluoro Samurai Fluorocarbon Fishing Line is perfect for sneaking your bait naturally in...

The Little John DD 60 was designed by B. A. S. S. professional fisherman John Crews. John Crews designed the Little John DD to be a smaller profile...

Featuring a bold design and unique profile, the Chasebaits Flip Flop is built passionately different to help sway the odds in your favor on the wat...

The Abaco Bay Sun Glove is the most popular model in our sun protection line. Independently tested and verified, it is rated at the maximum protect...

The Bandit B-Rotan is a 4 5/8 inch, 5/8 ounce jerkbait/trolling plug. The B-Rotan has a body shape and profile identical to the Bandit Walleye Shal...

Eagle Claw Lazer Sharp Rotating Z-Bend Worm Hooks are designed for beginner, intermediate, and expert fishermen. Perfect for freshwater bass fishing.

The TK2 is enhanced with the patented Trokar point which is designed, engineered and tested in the United States using American Steel. The Trokar p...

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply...

The proven-deadly Lindy® Rattl'n Flyer Spoon is a unique hybrid design that fishes like a jigging spoon, but has the moves of a flutter spoon. Made...

Radical Glow Tube - Our tubes use the best glow technology making these tubes great in low light conditions and deep water. They glow brighter and ...

Delivering heart-stopping blow-ups that will put bigger bass in your live well, the Yo-Zuri 3DB Series Pencil Popper 135 generates incredible actio...