YUM

Yum Pulse Paddle Tail Soft Swimbait - The Yum Pulse Paddle Tail Swimbait is a solid body swimbait that features a hard thumping tail and ribbed bod...

Designed by Elite Series standout, Jason Christie, the Yum Baby Christie Critter delivers tons of flailing attraction in a bite-sized package. Perf...

When you really want to cook up a limit of big bass, the Yum Breaking Shad delivers the perfect recipe of erratic action and lifelike appeal that b...

Designed by top bass pro Jason Christie, the YUM® Christie Critter is perfect for flipping, pitching, working deeper structure, and cruising a Caro...

Durable, yet velvety soft to the touch, the Yum Craw Papi delivers a realistic shape and a slimmed-down crawfish imitation that leaves all others i...

Carefully cultivated by industry professionals, the Yum Dinger Mighty Bag provides situational specific color selections in bulk. Consisting of fou...

Carefully cultivated by industry professionals, the Yum Dinger Mighty Bag provides situational specific color selections in bulk. Consisting of fou...

When you absolutely have to get a bite, use the YUM Finesse Worm. The 4 1/2-inch Finesse Worm is the perfect drop-shot bait for catching highly-pre...

Grubs are the No.1 soft plastic bait for multi-species fishing, and the YUM Grub shows fish everything they need to see to generate bites - a fat, ...

The YUM Bait Company has once again pushed the envelope of innovation with YUM Swim’n Dinger Explosion Mighty Bag. Consisting of 100 soft plastics ...

Providing the type of oversized attraction that big bass crave, the Yum Mighty Worm delivers a sizable straight tail design that calls to kicker fi...

The YUM Money Minnow covers all fishing situations and water conditions. The Money Minnow features a unique swimming tail design and hidden hook sl...

Channeling all of the winning performance of Yum’s original Dinger, the Yum Ned Dinger offers a slightly smaller profile that excels with finesse t...

24-Assorted 5" Dingers 12-Assorted 4" Dingers 10-Assorted Christie Craws  1-Tackle Tray 

Is it a swimbait or not? With the Yum® Pulse, it's entirely up to you. This amazing soft swimbait can function on a swimbait hook with the best of ...

The YUM Scottsboro Swimbaits are a great value swimbait with great action. The action of the Scottsboro Swimbaits are perfect for rigging on Alaba...

Delivering a profile and action that is built for speed, the Yum Spine Craw is a must-have craw bait that will become a mainstay in every angler’s ...

YUM Bait Company has created the greatest innovation in soft plastic lures packaged in bulk! Introducing the YUM Mighty Bag, a sectioned bag design...

Designed to dominate the buzz frog market, the Yum Tip Toad combines several key features to give anglers the ultimate blend of performance and all...

Fishing the all-season bass slaying rig just got easier than ever with the Yum Scottsboro Flash Mob Jr Kits. The kit offers anglers everything need...