Elevate your fishing game with the Berkley PowerBlade Double Colorado Blade 3/8 Oz – a spinnerbait meticulously crafted for both novice and expert...

Introducing the Berkely Choppo 75 2-6/7" 1/2 Oz Ghost Bluegill, the ultimate topwater lure designed for anglers who demand performance and excitem...

Experience the ultimate fishing revolution with the Berkley Money Badger 6.25 1/3 Oz 2-1/2". This innovative hybrid baitfish-crayfish design is ex...

Experience a fishing revolution with the Berkley Powerbait Floating Trout Worm 3" Qty 15. Designed by Berkley scientists over 25 years, this excep...

Experience unparalleled fishing success with the Berkley PowerBait Chigger Craw 3" Okochobee Craw Qty 10. This innovative soft plastic fishing lur...

Elevate your fishing game with the Berkley Powerblade Double Willow Spinnerbait, expertly designed in collaboration with professional angler Edwin...

Elevate your fishing game with the Berkley PowerBlade Colorado/Willow Spinnerbait, expertly crafted for those moments when a subtle approach is es...

Transform your fishing experience with the Berkley Money Badger 6.25 2-1/2" 1/3 Oz Special Red Craw. Designed specifically for versatility and eff...

Get ready to elevate your fishing game with the Berkely Money Badger 5 2-1/4" 1/4 Oz, a versatile crankbait designed for every angler. Whether you...

Unlock the ultimate fishing experience with the Berkley Powerbait Power Switch 1.75" 1/16 Oz Qty 4. Designed for precision and performance, this i...

Discover the unmatched performance of the Berkley Dime 4 2" 2/5 Oz crankbait, a versatile fishing lure that redefines your angling experience! Cra...

Discover the secret to a successful fishing trip with the Berkley PowerBait Bonefish 2.5" Qty 10. This meticulously crafted swimbait is designed w...

Introducing the Berkley PowerBait Saltwater CullShad, the ultimate paddletail soft bait crafted for inshore saltwater fishing enthusiasts! Designe...

Unleash the power of the water with the Berkley PowerBait Shape 108 3" Qty 10. This exceptional bait is engineered to enhance your fishing experie...

Experience the thrill of fishing like never before with the Berkley PowerBait Shape 108 3.5" Qty 8. This innovative bait is designed to enhance yo...

Transform your fishing experience with the Berkley Powerbait Paddlin' Power Stinger 4.25" Qty 5. Engineered with Berkley’s innovative HoneyComb te...

Introducing the Berkley Powerbait Saltwater Champ Swimmer, the ultimate bait designed to elevate your saltwater fishing experience. Crafted with a...

Enhance your fishing game with the Berkley Powerbait Paddlin' Power Stinger 3.5" Qty 7. This innovative lure incorporates Berkley’s patent-pending...

Experience the ultimate in fishing innovation with the Berkley SlobberKnocker Bladed Jig. Designed with an exclusive head-to-blade connection, thi...

Introducing the Berkley Dime 6 2-1/4" 1/2 Oz, your ultimate companion for successful fishing trips. This premium mid-depth crankbait combines a pr...

Introducing the Berkley PowerBait Agent E Pre-Rigged Swimbaits 2.25" 3/8 Oz Qty 2, your ultimate companion for targeting tournament-winning bass! ...

Elevate your fishing game with the Berkley PowerBait Agent E Pre-Rigged Swimbait 3" 1/2 Oz Qty 2. This exceptional swimbait, crafted under the gui...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Football jig features all the right things in all the ...

Elevate your fishing game with the Berkley PowerBait MaxScent The General 4" Qty 10. Specially designed to maximize your success on the water, thi...

Introducing the Berkley PowerBait Speed Boss 4.75" Qty 12, the ultimate grass-style worm designed to elevate your fishing experience. This versati...

Offering the powerful performance needed to stand up to grumpy bass in a variety of cover, the Berkley Flippin Jig is ready to muscle trophy fish t...