Berkley

One of the most popular monofilaments in North America due to its incredible strength, reliability and value. Extreme fighting power for big gam...

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simp...

The Berkley Gulp! Paddleshad colors are selected by two top walleye pros and the lifelike baitfish profile is optimized in the nose for rigging jig...

Universally appealing, the Berkley Gulp Alive Paddleshad Swimbait combines a powerful Gulp Alive scent and flavor formula with a versatile shad pro...

The Berkley Powerbait Buzz'N Speed Toad is made with serrated feet that cut through the surface of the water creating water disturbance and sound t...

This compact lure provides renowned casting distance, action, and surface disturbance to generate explosive topwater strikes. Get lively side-to si...

This compact lure provides renowned casting distance, action, and surface disturbance to generate explosive topwater strikes. Get lively side-to si...

Reinforced with heavy-duty hardware to handle the harsh elements and hard hitting fish, the Berkley Cane Walker Saltwater is an ideal walking topwa...

Building upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty water ...

Building upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty wat...

Building upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty water ...

Building upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty water ...

Designed by crankbait fishing master, David Fritts, the Berkley Clickin' Frittside 9 Crankbait delivers a tight balsa-like thumping action with enh...

The Berkley Frittside Crankbaits are a series of shallow and medium diving flat-sided crankbaits.   Developed by crankbait guru and 1X Bassmaster ...

You just found your next go-to mid-depth crankbait. Berkley® Dime Crankbait combines proven balsa-like action with the durability and performance o...

You just found your next go-to mid-depth crankbait. Berkley® Dime Crankbait combines proven balsa-like action with the durability and performance o...

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply...

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply...

Fireline=Superline! In 1996, the first “Superline” was introduced, Berkley Fireline. Not a conventional braid and certainly not a monofilament, ...

The toughest, smoothest Fireline ever, the Berkley FireLine Super Line delivers all of the incredible, strength, reliability, and toughness that an...

Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of...

The Berkley Flicker Minnow dives deep and attracts fish with an irresistible flash and tail action. This Berkley Flicker Minnow lure is constructed...