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100% Online Since 1997
The Berkley® Hit Stick delivers balsa-like action in a super durable plastic construction! The tight tail wiggles along with a big rolling action a...
View full detailsRefined through countless prototypes, the Berkley J-Walker was designed in collaboration with Berkley Lures and Elite Series pro, Justin Lucas, to ...
View full detailsWhether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walk...
View full detailsThe Berkley® Juke is highly versatile. It can be cranked, twitched, and trolled with lifelike movement, enticing strikes from a variety of fish. It...
View full detailsA creative spin on a familiar shape, the Berkley® Power Pop combines the durability and softness of a soft bait with the high buoyancy of a hard ba...
View full detailsDelivering the irresistible action only Bassmaster Classic Champion Skeet Reese and Berkley could design, the Berkley Powerbait Boss Grub is truly ...
View full detailsBerkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scen...
View full detailsAn exceptional pro-design by Bassmaster Classic Champion, Mike Iaconelli, the Berkley Powerbait Gilly Swimbait relies on Japanese influence in both...
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