Products

An exceptional pro-design by Bassmaster Classic Champion, Mike Iaconelli, the Berkley Powerbait Gilly Swimbait relies on Japanese influence in both...

Designed by Elite Series pro “Big Fish” Bobby Lane, the Berkley Powerbait Grass Pig Swimbait is made for pulling hog-sized bass out of heavy cover....

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Heavy Cover jig features all the right things in all t...

Bekley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresisteble scent and...

HD Tru Color Bekley Powerbait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresiste...

Built for heavy cover, the Berkley Powerbait Maxscent Creature Hawg gives anglers the upper hand on big fish with a reinforced scenting and a strea...

Take command of big bass with the reinforced scenting and enticing shimmy of the Berkley Powerbait Maxscent The General Worm. Poured using Berkley’...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is p...

The Berkley PowerBait MaxScent The General is a soft stickbait made from an all-new material that releases a super-charged scent field attracting ...

The Berkley PowerBait MaxScent Tube is a Scented Tube. The super-charged scent to summon big bites from predators near and far, the Berkley Powerba...

Incorporating Berkley’s patent-pending HoneyComb technology, the Berkley Powerbait Paddlin' PowerStinger features a thick baitfish profile and show...

Incorporating Berkley’s patent-pending HoneyComb technology, the Berkley Powerbait Paddlin' PowerStinger features a thick baitfish profile and show...

Purpose-built for use with bladed jigs, the Berkley Power Stinger Swimbait introduces a new honeycomb molding technology that drives action through...

Purposefully built for bladed jigs, the Berkley Powerbait Power Stinger introduces a new honeycomb molding technology to Powerbait. Designed with b...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent...

The Berkley PowerBait Pre-Rigged Swim Shad is a pack of ready-to-fish 6 inch Paddle Tail Swimbaits with a sharp hooks and the tasty PowerBait scent...

The PowerBait Ripple Shad features a unique segmented body for more vibration and swimming action. More surface area for better scent dispersion. ...

The Champ Swimmer features a lifelike profile that mimics baitfish. Its large thumping paddletail displaces more water enabling fish to better trac...

The Berkley Saltwater PowerBait® CullShad is a cutting-edge paddletail soft bait tailor-made for inshore saltwater fishing enthusiasts!What sets th...

Created to perfectly fit your jigs and generate big bites with new bass-activating action, the Berkley Powerbait Shape 108 Craw features two large ...

Created to perfectly fit your jigs and generate big bites with new bass-activating action, the Berkley Powerbait Shape 108 Craw features two large ...

Created to perfectly fit your jigs and generate big bites with new bass-activating action, the Berkley Powerbait Shape 108 Craw features two large ...