Products

The Berkley® Flicker Shad Jointed® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish ha...

The Berkley® Flicker Shad Jointed® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish ha...

The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been ...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same...

Designed by legendary crankbait angler, David Fritts, the Berkley Frittside 9 Crankbait is built with a weight bill to dive down to depth quickly a...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The EWG hook is one of the most popular and versatile hooks fo...

The Berkley Gulp! Saltwater Paddleshad is designed with a lifelike baitfish profile with optimized nose, perfect for rigging jigheads. The body and...

The Berkley Gulp! Saltwater Paddleshad is designed with a lifelike baitfish profile with optimized nose, perfect for rigging jigheads. The body and...