Products

These soft, supple lures are ideal for a number of different situations and species. Feature the proven color patterns and durability to help you s...

The perfect combination of sight-and-sound, the Yo-Zuri Rattl’n Vibe Lipless Crankbait delivers a premium presentation that bass can’t resist. Incr...

A fast sinking, vibrating crankbait that can also be fished vertically. This feature-packed lure has an Advanced Weight Transfer System? with ten i...

The Yo-Zuri Rattl'N Vibe Mini Lipless Crankbait is an 3/16 ounce ultra light lipless crankbait designed primarily for ice fishing. Designed to tar...

Yo-Zuri Rattl'n Vibe is the best hard bait lipless crankbait fishing lure on the market. Used by pro's on Major League Fishing and BASS Elite tour...

Yo-Zuri Rattl'n Vibe is the best hard bait lipless crankbait fishing lure on the market. Used by pro's on Major League Fishing and BASS Elite tou...

Yo-Zuri Snap Beans are tiny ultralight crankbaits that measure 1 inch long and weigh only 1/16 ounce. Oversized eyes and tight wiggling action att...

Made from a proprietary vinyl material that is soft yet extremely strong.Designed for great balance and swimming action in the water.These skirts a...

Yo-Zuri SuperBraid is a high-performance braided fishing line at an affordable price. This is for a 150-yard spool in several great colors, High ...

Yo-Zuri SuperBraid is a high-performance braided fishing line at an affordable price. This is for a 300-yard spool in classic White. Yo-Zuri Supe...

Yo-Zuri T7 is a new premium, clear fluorocarbon mainline manufactured in Japan. Optimal balance of tensile strength, shock strength, and abrasion ...

Designed by Elite Series standout, Jason Christie, the Yum Baby Christie Critter delivers tons of flailing attraction in a bite-sized package. Perf...

When you really want to cook up a limit of big bass, the Yum Breaking Shad delivers the perfect recipe of erratic action and lifelike appeal that b...

Designed by top bass pro Jason Christie, the YUM® Christie Critter is perfect for flipping, pitching, working deeper structure, and cruising a Caro...

Designed by one of the top professional angler in the world, Jason Christie, this creature bait has all of the features anglers want in a bait for ...

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged wacky style, and even pitched into heavy cover. This soft plastic bait ...