Yo-Zuri

The new series of near shore/offshore trolling lures from Yo-Zuri, the 3D Diver. The 3D Diver comes in two sizes, 4-3/4” and 5-1/2”, and ...

The new series of near shore/offshore trolling lures from Yo-Zuri, the 3D Diver. The 3D Diver comes in two sizes, 4-3/4” and 5-1/2”, and run to a d...

Yo-Zuri is expanding its line-up of the ultra-successful 3D Inshore Series with the addition of the 3D Inshore Pencil Popper.  An inshore, back bay...

This new style Pencil has an action, unlike any other lure in its class! It sits flat on top of the water instead of the tail pointing down, which ...

The 3D Magnum features a tough ABS Resin body, 3X strong treble hooks and through wire construction making it the most durable trolling lure of its...

The Yo-Zuri 3DB Crank 1.5 Squarebill is a 2 3/8 inch, 1/2 ounce shallow squarebill crankbait. Runs between 3 to 5 feet and exhibits the right amou...

The suspending Yo-Zuri 3D Jerkbait 110 features a lifelike minnow profile with flat sides that make it perfect for stop-and-go retrieves or a pause...

Designed to dance and erratically dart with alluring efficiency, the Yo-Zuri 3DB Series Jerkbait Suspending 110 is an ideal way to target big bass ...

Delivering heart-stopping blow-ups that will put bigger bass in your live well, the Yo-Zuri 3DB Series Pencil Popper 135 generates incredible actio...

The Yo-Zuri 3DB Pencil is a top-of-the-line, topwater, "Walk-the-Dog" style hard lure. Comes with either internal 3D Prism Finish or standard pain...

Give bass a whole new look and action with the Yo-Zuri 3DB Series 90mm Twitch bait. The 90mm Twitch bait dives into your favorite fishery with slow...

Lipless Twitch Baits are a proven style for the inshore saltwater market and now Yo-Zuri has introduced a version designed specifically for the Bas...

Designed to produce enticing topwater waking action with each turn of the reel handle, the Yo-Zuri 3DB Series Wake Prop 105mm is a big-bodied singl...

The Yo-Zuri 3DR-X Vibe Lipless Crankbait brings evocative flash to the horizontal hard baits in your ice fishing tackle box via 3D prism scales. Be...

With upgraded features and a lower price point, the Yo-Zuri® Bonita is a very versatile trolling lure. The unique color combination and extra-tight...

The Hardcore Crank MR 60F is a newly designed, round bodied crankbait with the internationally patented Magnetic Weight Transfer System allowing an...