100% Online Since 1997
100% Online Since 1997
The Berkley Gulp! Paddleshad colors are selected by two top walleye pros and the lifelike baitfish profile is optimized in the nose for rigging jig...
View full detailsUniversally appealing, the Berkley Gulp Alive Paddleshad Swimbait combines a powerful Gulp Alive scent and flavor formula with a versatile shad pro...
View full detailsThe Berkley Powerbait Buzz'N Speed Toad is made with serrated feet that cut through the surface of the water creating water disturbance and sound t...
View full detailsThis compact lure provides renowned casting distance, action, and surface disturbance to generate explosive topwater strikes. Get lively side-to si...
View full detailsThis compact lure provides renowned casting distance, action, and surface disturbance to generate explosive topwater strikes. Get lively side-to si...
View full detailsReinforced with heavy-duty hardware to handle the harsh elements and hard hitting fish, the Berkley Cane Walker Saltwater is an ideal walking topwa...
View full detailsBuilding upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty water ...
View full detailsBuilding upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty wat...
View full detailsBuilding upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty water ...
View full detailsBuilding upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty water ...
View full detailsDesigned by crankbait fishing master, David Fritts, the Berkley Clickin' Frittside 9 Crankbait delivers a tight balsa-like thumping action with enh...
View full detailsThe Berkley Frittside Crankbaits are a series of shallow and medium diving flat-sided crankbaits. Developed by crankbait guru and 1X Bassmaster ...
View full detailsYou just found your next go-to mid-depth crankbait. Berkley® Dime Crankbait combines proven balsa-like action with the durability and performance o...
View full detailsYou just found your next go-to mid-depth crankbait. Berkley® Dime Crankbait combines proven balsa-like action with the durability and performance o...
View full detailsBerkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply...
View full detailsBerkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply...
View full detailsFireline=Superline! In 1996, the first “Superline” was introduced, Berkley Fireline. Not a conventional braid and certainly not a monofilament, ...
View full detailsThe toughest, smoothest Fireline ever, the Berkley FireLine Super Line delivers all of the incredible, strength, reliability, and toughness that an...
View full detailsBerkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of...
View full detailsThe Berkley Flicker Minnow dives deep and attracts fish with an irresistible flash and tail action. This Berkley Flicker Minnow lure is constructed...
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