Hardbaits

Built to target bass in deeper waters or steeper drop-offs, the Yo-Zuri 3DB Series Jerkbait Suspending Deep 110 is designed to track down quickly a...

The Yo-Zuri Mag Dive is a floating/diving pencil for big game species.  This lure is worked with a long sweep of the rod, which causes the bait to ...

Designed to produce enticing topwater waking action with each turn of the reel handle, the Yo-Zuri 3DB Series Wake Prop 105mm is a big-bodied singl...

The 3D Magnum features a tough ABS Resin body, 3X strong treble hooks and through wire construction making it the most durable trolling lure of its...

The Yo-Zuri 3DB Series Wake Prop is a large-sized, single-jointed hard bait meticulously crafted to create irresistibly noisy topwater waking acti...

The Yo-Zuri 3DR-X Vibe Lipless Crankbait brings evocative flash to the horizontal hard baits in your ice fishing tackle box via 3D prism scales. Be...

Yo-Zuri Snap Beans are tiny ultralight crankbaits that measure 1 inch long and weigh only 1/16 ounce. Oversized eyes and tight wiggling action att...

Yo-Zuri is expanding its line-up of the ultra-successful 3D Inshore Series with the addition of the 3D Inshore Pencil Popper.  An inshore, back bay...

The new series of near shore/offshore trolling lures from Yo-Zuri, the 3D Diver. The 3D Diver comes in two sizes, 4-3/4” and 5-1/2”, and ...

The new series of near shore/offshore trolling lures from Yo-Zuri, the 3D Diver. The 3D Diver comes in two sizes, 4-3/4” and 5-1/2”, and run to a d...

A new and larger addition to the Shad family, the Duel Hardcore Shad 75mm is a bite-sized suspending bait capable of eliciting big strikes. An idea...

The Yo-Zuri 3DB Crank 1.5 Squarebill is a 2 3/8 inch, 1/2 ounce shallow squarebill crankbait. Runs between 3 to 5 feet and exhibits the right amou...

Designed to dance and erratically dart with alluring efficiency, the Yo-Zuri 3DB Series Jerkbait Suspending 110 is an ideal way to target big bass ...

Utilizing an innovative body shape and patented internal weighting system, the Duel Hardcore Minnow Flat SP 95mm produces a hyper-realistic baitfis...

The Hardcore Crank MR 60F is a newly designed, round bodied crankbait with the internationally patented Magnetic Weight Transfer System allowing an...

The Hardcore Crank SR 65F is a newly designed, round bodied crankbait with the internationally patented Magnetic Weight Transfer System which allow...

The Hardcore Vibe 75S is a 3 inch, 3/4 ounce sinking lipless crankbait with multiple rattles. Tight wiggle swimming action that is deadly in fall,...

The Hardcore Flashi'N Vibe 65S is a 2 5/8 inch, 3/4 ounce sinking lipless crankbait. Gets deep fast thanks to its extra-wide and weighted head sec...

Offering a snack-sized expansion to their shad imitating lineup, the Duel Hardcore Shad SR 60 utilizes a finesse profile and incredible action to b...

The Yo-Zuri Rattl'N Vibe Mini Lipless Crankbait is an 3/16 ounce ultra light lipless crankbait designed primarily for ice fishing. Designed to tar...

Lipless Twitch Baits are a proven style for the inshore saltwater market and now Yo-Zuri has introduced a version designed specifically for the Bas...

Give bass a whole new look and action with the Yo-Zuri 3DB Series 90mm Twitch bait. The 90mm Twitch bait dives into your favorite fishery with slow...

The Yo-Zuri 3DB Pencil is a top-of-the-line, topwater, "Walk-the-Dog" style hard lure. Comes with either internal 3D Prism Finish or standard pain...

Yo-Zuri Rattl'n Vibe is the best hard bait lipless crankbait fishing lure on the market. Used by pro's on Major League Fishing and BASS Elite tou...

The suspending Yo-Zuri 3D Jerkbait 110 features a lifelike minnow profile with flat sides that make it perfect for stop-and-go retrieves or a pause...

Yo-Zuri Rattl'n Vibe is the best hard bait lipless crankbait fishing lure on the market. Used by pro's on Major League Fishing and BASS Elite tour...

The perfect combination of sight-and-sound, the Yo-Zuri Rattl’n Vibe Lipless Crankbait delivers a premium presentation that bass can’t resist. Incr...

This new style Pencil has an action, unlike any other lure in its class! It sits flat on top of the water instead of the tail pointing down, which ...

Delivering heart-stopping blow-ups that will put bigger bass in your live well, the Yo-Zuri 3DB Series Pencil Popper 135 generates incredible actio...

A fast sinking, vibrating crankbait that can also be fished vertically. This feature-packed lure has an Advanced Weight Transfer System? with ten i...