New Daily Deals

The Cotton Cordell Jointed Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the ...

Our same In-Line Stainless Steel Weights in a handy branded package.With the success of the original design, Dave's Tangle Free has engineered anot...

For when you absolutely have to catch fish. Every War Eagle spinnerbait is balanced to perform properly out of the package, and the layered premium...

Tru-Turn®'s Freshwater Catfish Hooks feature a cam-action design that forces the point to turn into the fish's mouth, getting the surest hook set a...

The best walking top water of all time just got better! We added a premium feather dressed rear treble hook, and thin wire wide gap hooks to provid...

The new BOOYAH Bait Co. Hard Knocker lipless crank bait features top-of-the-line, cutting edge color patterns, an aerodynamic shape that casts a mi...

For when you absolutely have to catch fish. Every War Eagle spinnerbait is balanced to perform properly out of the package, and the layered premium...

The Bandit Suspending Minnow is a walleye-tuned lure with a weighting system to let it suspend in the water column when not moving. When moving, i...

3.25” Stainless Steel Blade – Smith’s Fixed 3.25” Bait Knife features a non-slip ergonomic handle. The bait knife has a razor-sharp corrosion-resi...

4.0” Stainless Steel Blade – Smith’s Fixed 4.0” Bait Knife features a non-slip ergonomic handle. The bait knife has a razor-sharp corrosion-resist...

Built with high tensile strength, very low stretch, greater knot strength, superior castability, and ultimate impact characteristics, anglers can d...

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist.  Featuring a...

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a ...

Since 1929 Len Thompson® has established a legendary reputation for producing high quality fishing spoons. The platinum series is constructed of pr...

The Moonshine Lures Shiver Minnow series are high-quality UV lures designed to catch various species, including salmon, trout, walleye, pike, muski...

The Eagle Claw Trokar Pro-V Ball Head Tungsten Jig is a tungsten round jig head with Pro-V bend and bait keeper. The tungsten makes the jig harde...

Put science on your side with the Buzz Bomb® Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconic lure is proven t...

The biggest of all the Gambler swimbaits, the Gambler Really Big GZ 8” is made for true trophy hunters and getting that kicker fish during your nex...

Bekley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresisteble scent and...

Like a strobe, the Luhr Jensen Coyote Cyclone Flasher continually pumps out a huge amount of flash and vibration to draw fish into your lure. This...

HI-SEAS Grand Slam Fluorocarbon Coated Moss Green Line is an extremely strong, 100% copolymer with a moss green-tinted, fluorocarbon outer coating....

EAGLE CLAW LAZER SHARP BALL BEARING SWIVELS W/INTERLOCK SNAP ALLOWS BAIT TO SPIN FREELY 

The Braid® Frantic Flyer Swimmer is a flying fish that flies and swims like the real McCoy! Rig it with fresh ballyhoo for added visual and scent a...

The Rattlin’ Puppet Minnow® brings the noise with a glass rattle and audible carry through water, allwithout killing its famous action. Anglers hav...

Northland Fishing Tackle’s Tungsten Short-Shank Jig uses Northland’s legendary Short-Shank Fire-Ball® Jig design in a Tungsten offering. Molded fro...

Incorporating Berkley’s patent-pending HoneyComb technology, the Berkley Powerbait Paddlin' PowerStinger features a thick baitfish profile and show...

Incorporating Berkley’s patent-pending HoneyComb technology, the Berkley Powerbait Paddlin' PowerStinger features a thick baitfish profile and show...

The Mustad Grip-Pin® hooks feature a molded resin pin that securely anchors a wide range of baits to the hook for a "no slip, no slide" design with...

The Bandit Walleye Shallow dives to almost 12 feet on a long cast and trolls a little deeper than that, making it perfect for walleye, zander, and ...

The Cotton Cordell Pencil Popper is one of the most underrated topwater baits on the market. It's a standard tool for striper fishing and has an ac...

The Lindy Wally Talker glass beads and brass disks combine to create a high-pitch sound which is irresistible to walleyes and other gamefish. The b...

Grab the time-tested angler favorite for landing monster walleye, a Bandit Walleye Deep Diver! These Bandit lures are great for exploring deeper wa...

The Bomber Saltwater Grade Badonk-A-Donk LP is a rattling topwater walking lure. High-pitch rattles attract fish in murky, choppy waters. Saltwate...

The Heddon Pop'n Image is a truly realistic topwater lure that pops and walks the dog with ease. The versatile Pop'n Image allows anglers to accomp...

Combining an ear bursting acoustic with exacting detail, the Booyah Hard Knocker gives anglers the ability to trigger ferocious reaction strikes th...

The undulating sides of the Cotton Cordell Suspending Ripplin™ Red Fin give it the appearance of constant motion, even when it's sitting still. Its...

The perfect blend of cutting-edge design, decoration, and advanced acoustics, the Booyah One Knocker takes quality and effectiveness to the next le...

Designed by Bassmaster® Elite pro Brett Hite, the Yamamoto Baits Zako Swimbait gives you the perfect trailer to hang on a bladed jig, or to bulk up...

The Mustad Stay-Lock™ Snap fitted with the stainless steel ball bearing MA100-SS is a strong and durable combination with unmatched strength. It is...

The P-Line Twin Tail Squid is a versatile saltwater bait which is available in 4.5”, 7” and 9 inch models. There are 6 colors in the assortment inc...

The Moonshine Lures Fat Bottom Shiver Minnow comes from a name you know and love! This minnow lure is perfect for a wide range of species, from wal...

The Angler's Choice AC Series Finesse Swimbait is a soft-plastic swimbait designed for finesse fishing applications. It features a slim profile and...

The Berkley Gulp! Saltwater Paddleshad is designed with a lifelike baitfish profile with optimized nose, perfect for rigging jigheads. The body and...

Put science on your side with the Buzz Bomb® Jigging Spoon! With its unique sonic ability and erratic flashing action, this iconic lure is proven t...

Eagle Claw Lazer Sharp L449WR Baitholder Weedless Non-Offset Hooks were created with beginner, intermediate, and expert fishermen in mind. Appropri...

The most advanced subsurface trolling lure of its kind on the market today. The stainless steel trolling lure produces fish attraction flash and vi...

Delivering a lifelike profile and action, the Berkley Powerbait Champ Jerk Minnow is designed by two-time Bassmaster Classic Champion and one of th...