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The Champ Swimmer features a lifelike profile that mimics baitfish. Its large thumping paddletail displaces more water enabling fish to better trac...

The low pitch (LP) Badonk-A-Donk topwater lure is perfect for calm days and clear water. If it’s explosive topwater action you’re looking for, you ...

3.25” Stainless Steel Blade – Smith’s Fixed 3.25” Bait Knife features a non-slip ergonomic handle. The bait knife has a razor-sharp corrosion-resi...

The Berkley PowerBait MaxScent The General is a soft stickbait made from an all-new material that releases a super-charged scent field attracting ...

A deep-water problem solver, the Vibe Blade Bait can plummet to a desired depth in seconds. It's exceptional vibration drives fish wild, and like m...

Augment your finesse Ned arsenal with the Lunkerhunt Finesse Ned Frog and give your bass something new to target. Innovating and expanding on the c...

A standout for walleyes, pike, trout, perch and crappies, the Buck-Shot® Flutter Spoon’s S-curve design produces an erratic action, high-pitched so...

The Rage Blade's unique design increases hook ups and decreases snag ups compared to other designs. It has a custom Gamakatsu® hook and the incre...

Originally released in the 1960’s, the Rebel Humpback Crankbait is back due to popular demand from anglers across the Country. The legendary Humpba...

Designed at the request from Yamamoto’s pro-staff, the Yamamoto 7” Speed Senko was developed to be the ultimate worm for cover water. Molded with t...

Great Lakes fishermen have been trolling up lunkers with the Wolverine Tackle Silver Streak Jr. for 20 years and more. Deadly on walleye, steelhead...

The Braid Tantrum Magnum Jointed Lures are perfect for trolling or casting to feeding fish. Tuna, Dorado, Wahoo, Stripers and other surface feeders...

The Bomber Saltwater Grade Mullet is a slow-sinking twitch/walking lure that catches all species of inshore gamefish, including speckled trout, red...

Ready to brawl in the heaviest of cover, the Spearpoint Performance Hooks Fury Flip Hooks are built for targeting the biggest and meanest bass. Mad...

The Lindy Glow Streak is a revolutionary rippin style lure which is equally effective through an ice hole or cast into open water. The Glow Streak ...

The Wally Diver has proven that its slender profile and tight wiggle produce big walleyes, and bass, too. The Wally Diver’s fame began on the Great...

The Bomber Fat Free Shad Guppy Shallow Medium Diving Crankbait is a 2 3/8 inch crankbait. Made for shallow-water fishing, especially in cover with...

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natur...

Runs 2 feet to 6 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually elimi...

A big worm that generates big bites, the Yamamoto 10” Ichi Worm was built with key features to set it apart from the rest of the pack and give you ...

Take command of big bass with the reinforced scenting and enticing shimmy of the Berkley Powerbait Maxscent The General Worm. Poured using Berkley’...

A completely new shape in the Yamamoto line-up, the Yamamoto 10.5” Oki Worm was developed after many requests from Yamamoto pros and dedicated angl...

The Berkley Gulp! Paddleshad colors are selected by two top walleye pros and the lifelike baitfish profile is optimized in the nose for rigging jig...

The 1st Gen Top Spin is an innovative new swimbait head that has a thin AFW titanium wire with spinner blade so you can fish a swimbait like an u...

Danielson 6" Triangle Flashers are designed to attract all species of gamefish with flash and sound. They have a #5 ball bearing swivel with welded...

Designed in collaboration with BASS Elite Series Pro Clifford Pirch, the Big Bite Baits Scentsation Cliff Hanger Worm is a highly scented West Coas...

3 inch Hog Grub has a large, plump body with a thin tail appendage. The shape of the Lunkerhunt Hog Grub will work well with any type of jig. The H...

Designed to work in combination with the Lunkerhunt Bait Shifter Series, the Bait Shifter Jig can also be used as a regular jig by threading it thr...

The Lunkerhunt Popping Bug floats high and is super tough. It pops and gurgles water on the pull and drops on the pause. It comes ready to rig with...

When rigged “Ned Style”, the Finesse Frog’s natural appearance and buoyant action make it look like a juvenile frog nosing around the bottom. Curre...

In 1984, the legendary NK trolling spoon was born. Offering reliable, fish catching action at a wide effective speed range, these genuine silver pl...

The Google Eye Spinner Jig features a willow bade attached by a premium swivel directly below the head. The premium swivel keeps the blade turning ...

Three years in the making, these ice scents rock! Ice Gels are made from real whole bait, then supercharged with powerful amino acids that trigger ...

Proven as a durable, efficient, and versatile lure, the Wigston's Lures Tasmanian Devil has helped anglers catch trout, steelhead, walleye, pike, b...

The Gene Larew Hammer Craw puts a nail in the coffin of the competition and flat out catches fish. It features hyperactive swimming legs that are m...

HD Tru Color Bekley Powerbait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresiste...

The Berkley Gulp! Saltwater Paddleshad is designed with a lifelike baitfish profile with optimized nose, perfect for rigging jigheads. The body and...

The South Bend Pyramid Sinkers work very well in fast water and strong currents with any bottom condition. The flat sides of the sinkers prevent ...

The undulating sides of the Cotton Cordell Ripplin' Red Fin give it the appearance of constant motion, even when it's sitting still. Its beefy prof...

The Braid Viper is by far the most advanced Double-Jointed bait on the market. Developed by world renowned saltwater fishing expert, Dennis Braid, ...

The Berkley® Flicker Shad Jointed® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish ha...

 Double willow blade design• Loop bend tie eye• Cap wrap Crazy-Legs Skirt The Tandem Willow Reed-Runner® spinnerbaitsare available in 3 sizes (1/4 ...

Get ready for the largest rolling action of any Berkley hard bait with the Berkley Hit Stick Hard Bait! The shape of this bait is perfect for achie...

BnR Tackle Soft Beads mimic the eggs that salmon, steelhead, and trout devour! The fish-catching BnR Beads are soft, pliable, and neutrally buoyant...

The Road Runner Turbo Tails Underspin Jig feature a solid body that out-last ordinary tubes while the multi-angled tails ripple with action packe...

Joining the ranks of Berkley’s legendary Powerbait lineup, the Berkley Powerbait The General Worm provides a classic soft stick style worm that eve...

The Heddon Moss Boss is indeed the 'boss' when it comes to tempting lunkers into striking from under the thickest moss, weed beds and brush. The Mo...

Enhance your fishing game with Scottsboro Tackle Co. Tungsten Weights. Perfect for worm or flipping setups, these weights provide unbeatable sensit...