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Fish will have the Gambler® Jaw Breaker Shrimp Soft Bait all in their brain as well as their bites. Shrimp-scented for ultimate realism, this Gambl...

Throughout the JB Lures and Mission Tackle product lineup; we offer a large amount of Gold Plated lures. This includes the JB Strobe Jig, Vibra-Fla...

The ultralight Rebel Teeny Wee-Crawfish is one of the most popular fishing lures in the world – a standby for all anglers who walk stream banks or ...

This Black Nickel finished, premium high carbon steel hook was designed with the Laws of Physics in mind. Spearpoint Performance Hooks proven VGrip...

A crankbait staple with avid fishermen, the Bomber Model A has a timeless design, workhorse durability, and true-running dependability. If you were...

The Bomber Fat Free Shad Fingerling is a 2 3/8 inch medium to deep-diving crankbait. Tournament winning bass crankbait. Proven toughness and dura...

The Bomber Fat Free Shad Jr. Deep Diving Crankbait is a 2 1/2 inch crankbait. Dives 8 to 14 feet. Specially designed lip, or paddle, that allows t...

Versatile and effective, the Gamakatsu Power Drop Hybrid Worm Hook allows anglers to target fish in multiple terrains with a wide range of baits. F...

Blue Fox Classic Vibrax Spinners are great inline spinner lures for panfish, bass, pike, and steelhead. Blue Fox Spinners for trout have proven the...

A killer for walleyes, saugers, perch, bass and pike. Tip with a minnow, leech or half crawler. Attach stinger hook on top of bait to minimize foul...

Eagle Claw Barrel Swivel w/Interlock Snap Size 1 Black Qty 20

Eagle Claw®'s Lazer Sharp® Heavy Wire Flipping Hook is ideal for flipping into heavy cover. The flipping hook combines a closed ringed eye with non...

The Gene Larew Rattlin' Crawler offers a unique thumping that creates water displacement and irresistible rattling noises, all in one versatile pac...

Mustad Shad/Darter Jig Head lures are part of the elite jig head series by Mustad. They are the product of intensive work with the Mustad Pro-staff...

The Buckeye Lures Jiggin' Blades are some of the best blades on the market. They are designed to work great while cranking or jigging. They have be...

The Bomber Model 5A is the most unique design in the Model A-line due to its small stature and ability to catch big bass. The 5A dives 4-6 feet dee...

For those times when fish want a tighter wiggle or more subtle presentation, the Bomber Flat A Crankbait is the tool for the job. Suspending fish c...

If you were limited to just one crankbait, you would do well making it a Model A. This crankbait is a staple for avid fishermen, and its timeless d...

The Wire Guard Hook is designed for situations where you may be fishing in cover but you will have an open hook point. You could be wacky-rigging a...

Fishrazr Trolling Sinkers with Chain and Snap are cigar shaped lead sinkers featuring an attached beaded chain and swivel. This design allows the w...

The Berkley PowerBait Speed Boss is a Grass-style Worm. Head is designed for Florida Rig or Weightless EWG riggings. Also can be fished with Texa...

The Berkley PowerBait Speed Boss is a Grass-style Worm. Head is designed for Florida Rig or Weightless EWG riggings. Also can be fished with Texa...

Sometimes in fishing, less is more. The Pre-Rigged Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it se...

Feature premium Cutting Edge hook “UV” coated finish Offered in weights perfect for all gamefish, from panfish to large predators like walleyes, ...

The Bro’s Bling Jig is built for jumbo panfish and hungry walleyes. Fish it with a mix of glides, pauses, shimmies and darting movements. Choose a ...

The Eagle Claw Weedless Hook features a wire weed guard, making it ideal for fishing around vegetation, timber, etc. The hook also features a non-o...

HI-SEAS Grand Slam Fluorocarbon Coated Line is an extra strong, 100% copolymer with a fluorocarbon outer coating. Virtually invisible, it’s a perfe...

Dry Panfish Popper White: Popular pattern for bass, large and smallmouth.

Some experienced anglers have discovered the secret of a big, flat paddle tail. When you swim a soft plastic bait with these tails they will flap a...

Catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or higher for suspended fish. Lure darts upw...

Giving anglers everything they would ever want in a craw-style bait, the Googan Baits Krackin’ Craw is perfect for a variety of applications and si...

• Features a CutSlab Macho Minnow® body, sonic whistling prop blade and noisy rattlin’ beads that clack & clang to trigger Walleyes, Perch, Pik...

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfe...

A perfect baitfish imitator that will fool all species of bass no matter where you fish, the Yamamoto 5” Shad Shape Floater is a bigger version of ...

A Yamamoto Shad Shape Worm is the perfect soft bait for your drop-shot rig. This Yamamoto Worm features a shad-like body with a thin tail and ribs ...

Eagle Claw Insider Tube Jig Head - Made to fit inside a small tube jig, these jig heads allow for a more compact bait. Quality Eagle Claw bronze h...

Wouldn’t it be wonderful if there was one soft bait for all of your favorite techniques? Well, now there is - the Keitech Swing Impact. The Keitech...

The YUM Scottsboro Swimbaits are a great value swimbait with great action. The action of the Scottsboro Swimbaits are perfect for rigging on Alaba...

The VMC Twitchin Jig is a great new salmon twitchin jig built on the VMC 2X Strong Wire with premium natural materials that maintain their shape ...

Old is new again with VMC Bucktail Jigs! Highly effective in both shallow and deep water, Bucktail Jigs are extremely easy to use and always result...

The Matzuo Sickle Treble Hook in Black Chrome, is a high-quality and versatile fishing hook designed for various applications. With its sickle sha...

The Forage Minnow® Fry mimics a juvenile panfish to catches perch, sunfish, crappies, walleyes and trout. The flat body generates an erratic action...

All Jigs come with super strong treble hooks. Take your jig fishing to a new level with BRAID's Slammer Jigs designed and tested by internationally...

Big Hammer Swimbait Tails are top quality plastic swimbaits that incorporate clear colors, tough plastic, and the exclusive Big Hammer square tail ...

If you were limited to just one crankbait, you would do well making it a Model A. This crankbait is a staple for avid fishermen, and its timeless d...

• Planet’s hottest minnow imitating jigging spoon• Molded from metal & features a noisy brass Buck-Shot® Rattle & highly reflective “hologr...