Hardbaits w/o Jansen

The Rebel Jumpin' Minnow glides from side-to-side across the surface like a baitfish fleeing a furious predator. It also contains an "old-style" ra...

Enticing action, unique design, more depth, and rock hard finishes, make this rattling shad bait heads and fins above the rest.

Mustad has been developing the Oto pencil in Japan for several years now and after the wait they’ve finally made their way over to the US. These lu...

The Norman Speed N has all the features anglers want in a crankbait for cold water fishing Same size and weight as the Deep Little N Tight wobble ...

Buster, the name describes its action, it busts the water with every jig! And its amazing 3D eyes attract the biggest Fish! The Buster is a floatin...

The Rapala® DT® Dives-To Series Crankbait will dive faster and stay in the targeted strike zone longer than any other crankbait. Only the DT Series...

The new series of near shore/offshore trolling lures from Yo-Zuri, the 3D Diver. The 3D Diver comes in two sizes, 4-3/4” and 5-1/2”, and ...

The Bagley Honey B is reborn. Now featuring a loud internal rattle and durable ABS resin body, the tiny and tenacious Bagley Rattlin' Honey B is de...

The best walking top water of all time just got better! We added a premium feather dressed rear treble hook, and thin wire wide gap hooks to provid...

The Striper Strike delivers long casts, excellent choice for fishing surf, below dams or anywhere long-casting surface lures are needed. The Stripe...

Irresistible to bass, the Jackall Bling 55 is a flat-sided crankbait featuring a custom Circuit Board fiberglass lip that creates quick wobbling ac...

The Heddon Moss Boss is indeed the 'boss' when it comes to tempting lunkers into striking from under the thickest moss, weed beds and brush. The Mo...

The Heddon Pop'n Image is a truly realistic topwater lure that pops and walks the dog with ease. The versatile Pop'n Image allows anglers to accomp...