New Arrivals & Restocks

Delivering a lifelike profile and action, the Berkley Powerbait Champ Jerk Minnow is designed by two-time Bassmaster Classic Champion and one of th...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent a...

Incorporating Berkley’s patent-pending HoneyComb technology, the Berkley Powerbait Paddlin' PowerStinger features a thick baitfish profile and show...

The Champ Swimmer features a lifelike profile that mimics baitfish. Its large thumping paddletail displaces more water enabling fish to better trac...

Incorporating Berkley’s patent-pending HoneyComb technology, the Berkley Powerbait Paddlin' PowerStinger features a thick baitfish profile and show...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent...

DESCRIPTION Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresi...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

For wacky and Neko rigging, the Berkley® PowerBait® The General provides an advantage no other soft stickbait worm can match. Its cooked-in Powerba...

HD Tru Color Bekley Powerbait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresiste...

Joining the ranks of Berkley’s legendary Powerbait lineup, the Berkley Powerbait The General Worm provides a classic soft stick style worm that eve...

The Berkley Gulp! Saltwater Paddleshad is designed with a lifelike baitfish profile with optimized nose, perfect for rigging jigheads. The body and...

Delivering extreme versatility and unbeatable quality, the Berkley Powerbait Swimmer Swimbait features a shad-style body and tail action preferred ...

The Berkley PowerBait Chigger Bug is a 3 inch soft plastic craw formulated with Berkley PowerBait scent and flavor technology! Berkley PowerBait ma...

The PowerBait Ripple Shad features a unique segmented body for more vibration and swimming action. More surface area for better scent dispersion. ...

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply...