New Arrivals & Restocks

Made from 100% real, whole fresh bait, SBF Pro Gel is a custom blend of scented ultraviolet gel specially formulated for Mack's Lure to help you ca...

The Pro-Troll Kokanee Killer delivers consistent action and enhanced attraction through its built-in E-Chip, which emits a simulated electrical pul...

The Ozark Trail Fender Line in White is a set of two high-quality ropes made from MFP material, each measuring 3/8" x 6'. These ropes are specifica...

The Daiwa Emcast Surf Spinning Rods combine the responsiveness needed for detecting light strikes with the power to turn strong fish from the surf....

Danielson Stringer Silent 11 Snaps - This 108" silent stringer does not make the fish spooking noises that most chain stringers cause when they rub...

The new P-Line Salmon/Steelhead Rigs have been made for the angler who wants the convenience of a pre-tied leader. The leaders are tied using 42” o...

Even at slow retrieve speeds, the hydrodynamic body on the Big Hammer Swimbait kicks with amazing action. No wonder this Big Hammer swimbait brings...

Stick it to the Sun with Watermans® FacePro Stick! It goes on smooth and stays put, plus it's fragrance-free, non-nano, and not perfume-y. FacePro ...

Danielson Gaff Hook - These heavy-duty gaffs are what commercial fishermen use. The proven hook design makes gaffing safer, easier and more accurat...

The K9 Original Fluoro is a dependable fluorocarbon blend fishing line built for anglers who want smooth casting, helpful stretch for secure hookse...

Danielson Trolling Spreaders are designed to keep the lure away from the weight when trolling in order to avoid tangles. The lure connects to the s...

Get ease and functionality while fishing with the Hurricane Medium Trolling Spreader. Ideal for three-way trolling setups, this spreader prevents ...

The Luhr-Jensen Stainless Steel Wire Trolling Spreader is a spread accessory. Whether trolling, plunking or anchor fishing, keeping lead lines from...

Use Mack's Lure Trolling Snubber as an in-line shock absorber to keep your fish where it belongs, on the end of your hook. The added give during th...

These are soft plastic lures designed as worm baits with a realistic night crawler ribbed body. They are ideal for various game fish species, parti...

Sea Striker Diamond Jigs are made to be a durable, versatile, and highly effective lure for an extremely wide range of saltwater species. They com...

The Fatty™ 6” is a hard bodied swimbait with a replaceable soft tail, available in Sinking (SK) and Extra Heavy (XH). It features a stainless steel...

Eagle Claw Practice Casting Plugs are great for children to practice their casting skills in the backyard. It is also great for practicing with bai...

Catch Some Relief 1000mg CBD Infused Sunscreen 2 Oz Tin

All purpose rainsuit, for school, work jobsite, camping and any other wet/rainy conditions. Detachable hood with adjustable drawstring closure. El...

The Apex SCC Spreader Chartreuse Blades is a spreader rig featuring chartreuse colored blades. Great for perch fishing. Spreaders Great for pe...

Ideal for all of your current fishing necessities, the Mudville Catmaster Premium Freshwater Mono Fishing Line was made to be a fantastic line for ...

This reverse bullet-shaped cork Betts® Poka Pop™ popper makes a tremendous popping sound that's sure to trigger a strike. A polka dot paint job, so...

Whether you fish the Pistol Pete® Fly with a spinning rod or fly rod, or by casting or trolling,, the bottom line is, it's a consistent fish-getter...

Spinner Rigs all with genuine 24K gold plated blades. Nothing reflects more like real Gold! This series offers greater reflectiveness and visibilit...

Acme the new Ice-Winder flutter spoon can be jigged with quick short lifts of the rod, creating an upwards darting action followed by a fall with a...

The Lil’ 49er has a distinct shape and action that takes after its big brother, the Forty Niner, which has long been valued as a trolling lure in o...

Made of tru tungsten, this jig offers a faster fall and more sensitivity than other lure materials. It features a small propeller blade for extra f...

Often imitated, but never duplicated, the Mister Twister 4" Twister Tail is the original curly-tailed, big-bass-catching worm. As effective as it i...

Designed especially for Lake Trout and other large gamefish, the Mission Tackle 4" Lake Trout Tube is a great tool for fooling big lakers in both i...

The Clam CPT Confetti Drop Tungsten Ice Jig draws fish in with a multi-colored glow that stands out under the ice, even in murky conditions. This e...

The 13 Fishing Cousin It Panfish Plastics are designed for panfish and are said to be 10 times tougher and last longer than soft bait competitors. ...

The Banana Grub is one of our Tungsten fishing jigs made from Tungsten steel. Featuring our New Natural "Power Glow" paint on one side and a popula...

The Bay de Noc Lure Co. Do-Jigger is a proven casting and trolling lure crafted from American-made brass and trusted by anglers across generations....

The Lazer Sharp Tungsten Long Shank Tear Drop Jigs are the perfect weapon for targeting multiple species, even more deadly for walleye. These jigs ...

Inspired by the japanese rockfishing lures this very realistic freshwater shrimp will be your go to lure when targeting all kinds of panfish and sm...

Kenders Tungsten Red Eyed Shrimp profiles are a perfect presentation for Bluegill and Crappie. Finish out the presentation with a spike, waxie or y...

You can bet that this year’s entry is sure to be a favorite, summer or winter. Our most effective glass rattle, combined with our NEON LITES glow, ...

Designed to draw the attention of finicky fish, the Maynards® Tackle Tungsten BB Grub is well-balanced for a tempting horizontal presentation. The ...

Gamakatsu® Octopus Hooks are some of the most versatile and strongest hooks on the market. These short-shank hooks feature an upturned eye for easy...