Soft Baits & Plastics

The Lunkerhunt Fetch is a professional grade swimbait that is designed for anglers of all skill levels. Developed collectively with fishing pro Mat...

When rigged “Ned Style”, the Finesse Frog’s natural appearance and buoyant action make it look like a juvenile frog nosing around the bottom. Curre...

All of the Descend Series soft plastics have been made using a revolutionary multi-port salt injection technology. This technology allows us to inj...

All of the Descend Series soft plastics have been made using a revolutionary multi-port salt injection technology. This technology allows us to inj...

Galida's Grubz are soft-bodied grubs designed for use with any rigging style. These versatile baits are great for subtle presentations to a wide va...

Bekley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresisteble scent and...

Kalin's all-time classic baits featuring tentacles that vibrate and pulsate with every change in the speed of your retrieve, on the drop or even de...

Offering an oversized profile for catching oversized fish, the Z-Man Giant TRD Worm is perfect for targeting larger fish and cashing even bigger ch...

Sea Striker Bulbhead Squid are popular for rigging spreader bars and daisy chains

The Berkley PowerBait MaxScent Tube is a Scented Tube. The super-charged scent to summon big bites from predators near and far, the Berkley Powerba...

Designed by Major League Fishing pro, Scott Suggs, the Berkley Powerbait Crash Craw relies on a compact profile and exceptional detailing to excel ...

The 6″ Sea Shad features a solid shad body with a paddle tail that gives it unbelievable action!

Delivering innovation that has made Kalin’s a staple among avid tournament anglers since 1985, the Kalin’s Tickle Tail Swimbait features a unique d...

Designed in collaboration with one of the hottest anglers in recent years, Major League Fishing Pro Michael Neal, the Big Bite Baits Scentsation Sk...

Channeling all of the winning performance of Yum’s original Dinger, the Yum Ned Dinger offers a slightly smaller profile that excels with finesse t...

Leland's Slab Magnets are excellent baits for crappie, bass, perch, and trout. These baits are designed with extra-large bodies and wide, flat tail...

The 5″ Salty Snack is specially designed for trophy speckled trout when rigged on the included hook. The Salty Snack descends slowly in horizontal ...

Built for heavy cover, the Berkley Powerbait Maxscent Creature Hawg gives anglers the upper hand on big fish with a reinforced scenting and a strea...

Designed in collaboration with BASS Elite Series Pro Drew Cook, the Big Bite Baits Scentsation Quarantine Craw was created to be the perfect finess...

Providing the type of oversized attraction that big bass crave, the Yum Mighty Worm delivers a sizable straight tail design that calls to kicker fi...

Pro-tested, nature-inspired, and fish-approved, the Yamamoto Yama Craw perfectly fills out Yamamoto’s irresistible soft plastic lineup. An unbeatab...

These 5″ Shad and offer a natural baitfish profile. Their long straight tail helps them dart and glide through the water with the slightest twitch...

Newest addition to the tickle series from Kalin’s. Tickle Shad comes in two sizes that are ideal for walleye and bass as well as many other gamefis...

Poured with a ribbed body to mimic the profile of a goby, baitfish, or leech, the Big Bite Baits Scentsation Smasher features a thin spine and a fl...

The all new Yamamoto 5.5 inch Slinko is unlike anything in the Gary Yamamoto Custom Baits product line. First, the ribbed shape body allows for bul...

Want to spruce up your used and abused spreader bars and daisy chains or want to create your own? The Fathom ST replacement lure skirts by Ocean Lu...

Ladies and Gentlemen... The craw you've all been waiting for! The Woopah Craw boast superior action when swimming as a trailer or even rigged weedl...

The B2 Worm’s long, curly tail entices bass into biting, and the thin body lets the bait collapse easily in the fish’s mouth when it inhales it, al...

Blending the popular swimmer-style paddle tail with a fork tail minnow profile, the Big Bite Baits Hybrid Swimmer incorporates a subtle swimming ac...

The LiveTarget Live Craw Finesse Bait is ideal for targeting Bass, Walleye, Pike, and other freshwater bottom-feeding predators! The Craw accuratel...

Developed to the exact specifications of Elite Series veteran pro and flipping master, Bobby Lane, the Berkley Powerbait Craw Fatty features a big ...

Designed in collaboration with BASS Elite Series Pro Clifford Pirch, the Big Bite Baits Scentsation Cliff Hanger Worm is a highly scented West Coas...

Keitech USA is pleased to announce the addition of the 4.5" Swing Impact to our Swing Impact Line up. The 4.5" Swing Impact will appeal to all our ...

This amazing piece of plastic can be fished in many different ways but the outcome is always fish on! Swim it in deep water for those big bass that...

C.A.L. Swim Bait is a versatile addition to the D.O.A. Lures CAL family. The five-inch long, wide profile body has a broad vertical paddle tail and...

Augment your finesse Ned arsenal with the Lunkerhunt Finesse Ned Frog and give your bass something new to target. Innovating and expanding on the c...

If you know Yamamoto, you know there're love of creature baits, so when anglers asked for something with a little more tail action in addition to a...

The standard grub profile just got a major upgrade with this 2.5” curly tail that features a deeply ribbed body and quad cut tail that combine to c...

A versatile magnum-sized big bass worm for fishing deep structure or shallow cover, the Mister Twister Mag Buzz Worm features a lively J-shaped tai...

The perfect finesse worm for high pressure and tough conditions, the Big Bites Baits Scentsation SoMolly is ideal for mimicking baitfish and small ...

The 5" Tickle Minnow lure has an added featuring that no other soft jerkbait has. Tentacles that vibrate and pulsate with every change in the speed...

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfe...

Proven for bass, crappies, walleyes, trout, perch and pike. Cast, vertically jig or slow-troll. Works equally well on structure and in weeds or ope...

The Angler's Choice AC Series Finesse Swimbait is a soft-plastic swimbait designed for finesse fishing applications. It features a slim profile and...

The Silver Horde Gold Star Octopus bodies are soft plastic skirted baits manufactured by the Yamaria Corporation of Japan, The Company was founded ...

The Berkley PowerBait Pre-Rigged Swim Shad is a pack of ready-to-fish 6 inch Paddle Tail Swimbaits with a sharp hooks and the tasty PowerBait scent...

Bass Assassin Tiny Shad - The 1.5in Shad Assassin is ideal for crappie and other panfish.

Designed for catching bass in heavy cover, open water, and everywhere in between, the Booyah Junior Pad Crasher Frog 4-Pack Kits introduce an extra...