Soft Baits & Plastics

The Berkley Gulp! Saltwater Paddleshad is designed with a lifelike baitfish profile with optimized nose, perfect for rigging jigheads. The body and...

The ever so popular triple threat grub is now available with tickle tail technology. Balled tentacles around the tail give this bait the extra acti...

The big baby of the family! The Eurotackle Fat Assassin is a 2" soft plastic bait with a thicker profile showing off a lot of ribs for tons of vibr...

An unbelievably effective tail for your bass and walleye jigs, the Kalin's® Tickle Worm features a slender 4"L body rimmed with rows of hyperactive...

Newest addition to the tickle series from Kalin’s. Tickle Shad comes in two sizes that are ideal for walleye and bass as well as many other gamefis...

Better Baits Pee Wee Skirts Card Of 12

Designed at the request from Yamamoto’s pro-staff, the Yamamoto 7” Speed Senko was developed to be the ultimate worm for cover water. Molded with t...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent...

Designed by Bassmaster® Elite pro Brett Hite, the Yamamoto Baits Zako Swimbait gives you the perfect trailer to hang on a bladed jig, or to bulk up...

A Yamamoto Shad Shape Worm is the perfect soft bait for your drop-shot rig. This Yamamoto Worm features a shad-like body with a thin tail and ribs ...

• Features flappin’ pincher claws, a dual antenna and a flat torso for a smooth glide on the fall• Two custom 1/16 oz jig heads & 2 replacement...

• Perch & Panfish’s favorite bug forage• Designed with a miniature mayfly body• Ultra-sensitive legs and undulating tri-tail quivers and pulsat...

Zak Tackle 4.5" Squid Pure Glow 3 Pack

The Berkley PowerBait Speed Boss is a Grass-style Worm. Head is designed for Florida Rig or Weightless EWG riggings. Also can be fished with Texa...

Crawfish are a major food source for bass, and at certain times of the year bass really key on them. The Zoom Critter Craws feature an extremely li...

The YUM Scottsboro Swimbaits are a great value swimbait with great action. The action of the Scottsboro Swimbaits are perfect for rigging on Alaba...

The Big Bite Bait's Pro Swimmer is Big Bite's take on a ribbed paddle tail (aka boot tail) soft plastic swimbait. Bait's ribbed body displaces wat...

Felmlee Lures Shad 3" Qty 5

The Felmlee Lures Crayfish lure features a natural motion and S3 species specific scents for added attraction. Crayfish lures are a fisherman's fav...

The Felmlee Lures Redfin Minnow has the ultimate realistic appearance that brings in the strikes of bass and other predators. The redfish minnow is...

The Felmlee Frogs are one of the best natural looking frogs out on the market today. The medium frog features a weedless profile and ideal for walk...

Felmlee Split Tail Grubs 2" Qty 10 Green All natural scents and taste attracts fish, masks unwanted scents, and stimulate fish to strike

Rigged with hooks. The Felmlee Frogs are one of the best natural-looking frogs out on the market today. The large frog features a weedless profile ...

Pro Striker Baits has done it again with the perfect crappie grub. The ribbed body and curly tail provide for top notch underwater action. We have ...

Bulbhead Squid are popular for rigging spreader bars and daisy chains

The Craw Father is the offer that no bass can refuse. This 3.5” craw bait has subtle thumping action in the claws when moved through the water. The...

Big Hammer Grubs are perfect for just about any fish you can imagine. In saltwater or freshwater, these fishing grubs are durable and deliver the k...

Big Hammer Swimbait Tails are top quality plastic swimbaits that incorporate clear colors, tough plastic, and the exclusive Big Hammer square tail ...

A hand sculpted ReplicaSeries® of soft plastic baitfish that fool fish with their “true-to-life” profile & lifelike swimming action• Internally...

An exceptional pro-design by Bassmaster Classic Champion, Mike Iaconelli, the Berkley Powerbait Gilly Swimbait relies on Japanese influence in both...

A perfect baitfish imitator that will fool all species of bass no matter where you fish, the Yamamoto 5” Shad Shape Floater is a bigger version of ...

When you really want to cook up a limit of big bass, the Yum Breaking Shad delivers the perfect recipe of erratic action and lifelike appeal that b...

The BOOYAH Pad Crasher Jr. is a topwater hollow-body frog that sports a bass-boat-style belly that catches water for the easiest "frog-walking" act...

Pucci grubs are 1 1/2" long and are packed 10 to a package. This size is perfect for any small game fish such as Panfish, Shad or Trout.

Flying Fish are the #1 must-have lure for tuna. Use these lures to slow troll or drop from the kite when need be, and pull in tuna when no other lu...

Bold soft baits crafted for the serious ice anglers; the Sneak  is what you want if you like to fish with high-finesse presentations. Unique action...

The Mimic Minnow® Critter Craw looks exactly like a crawfish at first blush, but careful examination yields an interesting paddle-claw design. The ...

The Rippin’ Minnow relies on a gliding jig head at the forward part of the bait that propels the entire lure in a darting motion throughout the wat...

Purpose-built for use with bladed jigs, the Berkley Power Stinger Swimbait introduces a new honeycomb molding technology that drives action through...

Purposefully built for bladed jigs, the Berkley Powerbait Power Stinger introduces a new honeycomb molding technology to Powerbait. Designed with b...

The Googan Baits Rattlin' Ned will help you bring the noise. Each 2.75'' Rattlin' Ned is equipped with an internal rattle system that gently p...

Designed by Alex Peric, the Googan Baits Drag n Drop is a finesse killer. The drop shot worm has a bait-fish profile. Whether you’re fishing offsho...

When you are trying to catch big bass, the Googan Baits Mondo Worm is what you want to be throwing. Molded with an elongated body to deliver a big ...

After countless requests, the Googan Squad has developed the perfect jig Trailer. Using the Rattlin' Ned and Krackin' Craw as inspiration, members ...

When you absolutely have to get a bite, use the YUM Finesse Worm. The 4 1/2-inch Finesse Worm is the perfect drop-shot bait for catching highly-pre...

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged wacky style, and even pitched into heavy cover. This soft plastic bait ...

Made In The USA. The slim design allows the bait to perform a great walk-the-dog action under the water when fished weightless or fish it with a we...

The biggest of all the Gambler swimbaits, the Gambler Really Big GZ 8” is made for true trophy hunters and getting that kicker fish during your nex...