Soft Baits & Plastics

Fish will have the Gambler® Jaw Breaker Shrimp Soft Bait all in their brain as well as their bites. Shrimp-scented for ultimate realism, this Gambl...

Some experienced anglers have discovered the secret of a big, flat paddle tail. When you swim a soft plastic bait with these tails they will flap a...

Expanding on the popular Flip Flop, the Chasebaits Love Bug now boasts craw appendages with Chasebait’s proprietary inverted “Rapid-Vibe” crazy cla...

Giving anglers everything they would ever want in a craw-style bait, the Googan Baits Krackin’ Craw is perfect for a variety of applications and si...

Wouldn’t it be wonderful if there was one soft bait for all of your favorite techniques? Well, now there is - the Keitech Swing Impact. The Keitech...

The Yamamoto Hula Grub is one of the greatest soft baits ever poured. And, not coincidentally, one of the greatest soft bait manufacturers is Yamam...

Wouldn’t it be wonderful if there was one soft bait for all of your favorite techniques? Well, now there is - the Keitech Swing Impact. The Keitech...

Loaded With Salt So Fish Hang On! The X Zone X-Tube lure features a super soft yet durable body and is offered in proven fish catching colors perfe...

Next time you're out fishing a jig, tip it with X Zone Muscle Back Chunk and catch more BASS! The X Zone Muscle Back Chunk (formally Rebel Chunk) h...

Named for its rhythmic bubble-inducing action, the Strike King Gurgle Toad delivers an unmatched surface ripple and bubble trail as it kicks its wa...

FAS Ribbed Curly Tail Worm 3"

The Sea Shads freshwater counterpart, the Turbo Shad is a 4-inch lure featuring a solid shad body with a paddle tail that gives it great action.

Designed with a segmented crustacean scud body, featuring lifelike antennas, legs & a hinged flitter tail to mimic a freshwater shrimp • Ready ...

Whisper-sensitive legs & tail that quiver standing still Micro-sized with enough body to thread onto a jig Rig horizontally or vertically for ...

• Lightweight, lead-free metal head for a tantalizing slow fall• Gliding, bug-like look & action• Pre-rigged with Impulse® Stonefly Even tough-...

Realistic look, action, feel and flavor mimics tasty zoo plankton to tempt sunfish, crappies and perch. Rig horizontally on a small jig and undulat...

Delivering the irresistible action only Bassmaster Classic Champion Skeet Reese and Berkley could design, the Berkley Powerbait Boss Grub is truly ...

Your favorite lake's papermouths are in serious trouble. The Road Runner® Slab Runner with Bobby Garland Baby Shad combines the top-selling crappie...

Put it on reluctant bass with the low-key Zoom® Beatdown. This sawed-off, chunky worm is the ideal addition to a Ned Rig, where it's minimal action...

High flash tinsel tail. Super soft plastic

The Westin ShadTeez Paddle Tail Swimbait is a hyper-realistic, shad-imitating paddle tail swimbait that puts other shad in the shadows. Realistic...

The Googan Baits Krackin' Craw is the perfect soft plastic craw for flipping, pitching, or adding to the back of a jig trailer. Designed with paten...

2 Rigged with 3 Bodies • Bro’s favorite bug to tease and torment Bluegill, Perch & Crappie • Features a lifelike “bug-eyed” head, a “soft &...

2 rigged with 3 bodies. When it comes to panfish tidbits and tactics, don’t just get the bugs out. Tie a NORTHLAND’S IMPULSE® WATERBUG on the end o...

2 rigged and 3 bodies Super-soft flexible body Segmented tail that flows naturally Bulbous body for easy jig attach Proven 143% more effective tha...

When NetBait set out to design their finesse worm they had three main objectives. First, they wanted a finesse worm that had excellent action. Seco...

The Hack Attack® Pad Perch, designed by B.A.S.S. Elite Pro Greg Hackney, is based on the design of the KVD Popping Perch but with a pointed nose to...

The Berkley PowerBait Speed Boss is a Grass-style Worm. Head is designed for Florida Rig or Weightless EWG riggings. Also can be fished with Texa...

With the patented NetBait claws and hollow body design the Paca Craw is an extremely versatile bait. When flipped or pitched the claws of the Paca ...

The sculpin/goby has become the forage bait for smallmouth and largemouth alike throughout the Great Lakes region. The sculpin/goby is easy prey in...

The Gene Larew Hammer Craw puts a nail in the coffin of the competition and flat out catches fish. It features hyperactive swimming legs that are m...

Designed by one of the top professional angler in the world, Jason Christie, this creature bait has all of the features anglers want in a bait for ...

Designed by Elite Series standout, Jason Christie, the Yum Baby Christie Critter delivers tons of flailing attraction in a bite-sized package. Perf...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Googan Baits® Saucy Swimmers feature a boot-style tail that grabs water for a kicking action on the retrieve, and this vibrating motion shakes the ...

FAS Ribbed Curly Tail Grub 1.5" Qty 10

FAS Ribbed Curly Tail Grub 1" Qty 10

FAS Ribbed Curly Tail Worm 5.5" Qty 10

Named after those individuals who love, defend, and support our country, the Patriot is an all-around reliable panfish plastic that is sure to catc...

Named after a common military weapon used in combat, the Tomahawk is slender with a long shaft and an axe-like end. The slightest movement gives th...

Designed by Elite Series pro “Big Fish” Bobby Lane, the Berkley Powerbait Grass Pig Swimbait is made for pulling hog-sized bass out of heavy cover....

For wacky and Neko rigging, the Berkley® PowerBait® The General provides an advantage no other soft stickbait worm can match. Its cooked-in Powerba...

HD Tru Color Bekley Powerbait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresiste...

Joining the ranks of Berkley’s legendary Powerbait lineup, the Berkley Powerbait The General Worm provides a classic soft stick style worm that eve...

The Berkley Gulp! Saltwater Paddleshad is designed with a lifelike baitfish profile with optimized nose, perfect for rigging jigheads. The body and...

The Berkley Gulp! Saltwater Paddleshad is designed with a lifelike baitfish profile with optimized nose, perfect for rigging jigheads. The body and...

The Googan Baits Dart is irresistible to all species of freshwater fish. The Googan Baits Dart is covered with salt and Slaunch Sauce attractant th...