Yo-Zuri

The Yo-Zuri Crystal Minnow Floating Deep Diver Walleye is a deep-diving trolling minnow hard bait optimized for walleye fishing. This bait combine...

The Hardcore Flashi'N Vibe 65S is a 2 5/8 inch, 3/4 ounce sinking lipless crankbait. Gets deep fast thanks to its extra-wide and weighted head sec...

The Hardcore Crank SR 65F is a newly designed, round bodied crankbait with the internationally patented Magnetic Weight Transfer System which allow...

Utilizing an innovative body shape and patented internal weighting system, the Duel Hardcore Minnow Flat SP 95mm produces a hyper-realistic baitfis...

A new and larger addition to the Shad family, the Duel Hardcore Shad 75mm is a bite-sized suspending bait capable of eliciting big strikes. An idea...

Offering a snack-sized expansion to their shad imitating lineup, the Duel Hardcore Shad SR 60 utilizes a finesse profile and incredible action to b...

The Hardcore Vibe 75S is a 3 inch, 3/4 ounce sinking lipless crankbait with multiple rattles. Tight wiggle swimming action that is deadly in fall,...

Yo-Zuri has manufactured the highest quality Octopus Skirts for three decades and they are preferred professional fisherman across the globe!!! The...

Highly visible fluorescent yellow flourocarbon / nylon co-polymer mix that utlizes the toughness of flourocarbon and the flexibility and stretch of...

The Yo-Zuri High Speed Vibe Lures are a realistic lure manufactured to match baitfish found up and down the Atlantic and Pacific coasts. This uniqu...

The Yo-Zuri® Hybrid Line 1-lb. Spool has taken its rightful place in the go-to line for anglers who desire a stealthy approach without sacrificing ...

The Hydro Monster Shot is the most versatile hard bait on the market.  It can be fished from the surface to the bottom, and everywhere in between, ...