Yo-zuri

The Yo-Zuri Mag Dive is a floating/diving pencil for big game species.  This lure is worked with a long sweep of the rod, which causes the bait to ...

Yo-Zuri Needlefish skirts are designed for the salmon fishery and have a strong following in the Pacific Northwest, British columbian and Alaskan m...

These soft, supple lures are ideal for a number of different situations and species. Feature the proven color patterns and durability to help you s...

The perfect combination of sight-and-sound, the Yo-Zuri Rattl’n Vibe Lipless Crankbait delivers a premium presentation that bass can’t resist. Incr...

A fast sinking, vibrating crankbait that can also be fished vertically. This feature-packed lure has an Advanced Weight Transfer System? with ten i...

The Yo-Zuri Rattl'N Vibe Mini Lipless Crankbait is an 3/16 ounce ultra light lipless crankbait designed primarily for ice fishing. Designed to tar...

Yo-Zuri Rattl'n Vibe is the best hard bait lipless crankbait fishing lure on the market. Used by pro's on Major League Fishing and BASS Elite tour...

Yo-Zuri Rattl'n Vibe is the best hard bait lipless crankbait fishing lure on the market. Used by pro's on Major League Fishing and BASS Elite tou...

Yo-Zuri Snap Beans are tiny ultralight crankbaits that measure 1 inch long and weigh only 1/16 ounce. Oversized eyes and tight wiggling action att...

Made from a proprietary vinyl material that is soft yet extremely strong.Designed for great balance and swimming action in the water.These skirts a...

Yo-Zuri SuperBraid is a high-performance braided fishing line at an affordable price. This is for a 150-yard spool in several great colors, High ...

Yo-Zuri SuperBraid is a high-performance braided fishing line at an affordable price. This is for a 300-yard spool in classic White. Yo-Zuri Supe...

Yo-Zuri T7 is a new premium, clear fluorocarbon mainline manufactured in Japan. Optimal balance of tensile strength, shock strength, and abrasion ...