Berkley

The Berkley Hit Stick has a true balsa-like action with the weight and casting ability of a hard plastic lure. Has the largest rolling action of an...

The Berkley® Hit Stick delivers balsa-like action in a super durable plastic construction! The tight tail wiggles along with a big rolling action a...

Refined through countless prototypes, the Berkley J-Walker was designed in collaboration with Berkley Lures and Elite Series pro, Justin Lucas, to ...

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walk...

The Berkley® Juke is highly versatile. It can be cranked, twitched, and trolled with lifelike movement, enticing strikes from a variety of fish. It...

For wacky and Neko rigging, the Berkley® PowerBait® The General provides an advantage no other soft stickbait worm can match. Its cooked-in Powerba...

A creative spin on a familiar shape, the Berkley® Power Pop combines the durability and softness of a soft bait with the high buoyancy of a hard ba...

Designed to draw big bites by Bass Master Classic and MLF Bass Pro Tour Champion, Edwin Evers, the Berkley Powerbait Agent E Swimbait relies on kil...

Designed to draw big bites by Bass Master Classic and MLF Bass Pro Tour Champion, Edwin Evers, the Berkley Powerbait Agent E Swimbait relies on kil...

Designed to draw big bites by Bass Master Classic and MLF Bass Pro Tour Champion, Edwin Evers, the Berkley Powerbait Agent E Swimbait relies on kil...

The Berkley PowerBait Agent E is a Weighted Bottom-Dwelling Swimbait. It relies on killer action and a proven scent formula to tempt tournament-win...

Delivering the irresistible action only Bassmaster Classic Champion Skeet Reese and Berkley could design, the Berkley Powerbait Boss Grub is truly ...

The Berkley PowerBait Chigger Bug is a 3 inch soft plastic craw formulated with Berkley PowerBait scent and flavor technology! Berkley PowerBait ma...

Designed by Major League Fishing pro, Scott Suggs, the Berkley Powerbait Crash Craw relies on a compact profile and exceptional detailing to excel ...

Designed by Major League Fishing pro, Scott Suggs, the Berkley Powerbait Crash Craw relies on a compact profile and exceptional detailing to excel ...

Developed to the exact specifications of Elite Series veteran pro and flipping master, Bobby Lane, the Berkley Powerbait Craw Fatty features a big ...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scen...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Finesse jig features all the right things in all the r...

Berkley Powerbait Floating Steelhead Worms are perfect for steelhead and salmon fishing. These worms are impregnated with the Powerbait scent and f...