Berkley

Ready to scoot and crawl over rocky structures, the Berkley Football Jig is an exceptional tool for fooling bass into thinking they have scored an ...

An exceptional pro-design by Bassmaster Classic Champion, Mike Iaconelli, the Berkley Powerbait Gilly Swimbait relies on Japanese influence in both...

Designed by Elite Series pro “Big Fish” Bobby Lane, the Berkley Powerbait Grass Pig Swimbait is made for pulling hog-sized bass out of heavy cover....

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Heavy Cover jig features all the right things in all t...

Bekley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresisteble scent and...

HD Tru Color Bekley Powerbait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresiste...

Built for heavy cover, the Berkley Powerbait Maxscent Creature Hawg gives anglers the upper hand on big fish with a reinforced scenting and a strea...

Take command of big bass with the reinforced scenting and enticing shimmy of the Berkley Powerbait Maxscent The General Worm. Poured using Berkley’...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is p...

The Berkley PowerBait MaxScent The General is a soft stickbait made from an all-new material that releases a super-charged scent field attracting ...

The Berkley PowerBait MaxScent Tube is a Scented Tube. The super-charged scent to summon big bites from predators near and far, the Berkley Powerba...

The Berkley PowerBait MaxScent Tube is a Scented Tube. The super-charged scent to summon big bites from predators near and far, the Berkley Powerba...

Purpose-built for use with bladed jigs, the Berkley Power Stinger Swimbait introduces a new honeycomb molding technology that drives action through...

Purposefully built for bladed jigs, the Berkley Powerbait Power Stinger introduces a new honeycomb molding technology to Powerbait. Designed with b...

Delivering extreme versatility and unbeatable quality, the Berkley Powerbait Swimmer Swimbait features a shad-style body and tail action preferred ...

DESCRIPTION Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresi...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent...

The PowerBait Ripple Shad features a unique segmented body for more vibration and swimming action. More surface area for better scent dispersion. ...

Offering the powerful performance needed to stand up to grumpy bass in a variety of cover, the Berkley Flippin Jig is ready to muscle trophy fish t...

Offering the powerful performance needed to stand up to grumpy bass in a variety of cover, the Berkley Flippin Jig is ready to muscle trophy fish t...

Crafted with wide, flat heads, and bulky skirts, the Berkley Skippin’ Jigs make it easier than ever for anglers to target the scale-busting bass th...

Created to perfectly fit your jigs and generate big bites with new bass-activating action, the Berkley Powerbait Shape 108 Craw features two large ...

The Berkley PowerBait Speed Boss is a Grass-style Worm. Head is designed for Florida Rig or Weightless EWG riggings. Also can be fished with Texa...

The Berkley PowerBait Speed Boss is a Grass-style Worm. Head is designed for Florida Rig or Weightless EWG riggings. Also can be fished with Texa...

The Berkley PowerBait Speed Boss is a Grass-style Worm. Head is designed for Florida Rig or Weightless EWG riggings. Also can be fished with Texa...