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Like a strobe, the Luhr Jensen Coyote Cyclone Flasher continually pumps out a huge amount of flash and vibration to draw fish into your lure. This...

The Quiver 6.5 is a 6.5” long straight worm that is designed specifically for the two hottest bass fishing techniques- the Neko rig and the Tokyo r...

Get ready for the largest rolling action of any Berkley hard bait with the Berkley Hit Stick Hard Bait! The shape of this bait is perfect for achie...

Choice of the pros for nearly 10 years! Trilene 100% Fluorocarbon is the “XT” of professional-grade fluorocarbons. This proven formula provides inc...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same...

One of the most popular monofilaments in North America due to its incredible strength, reliability and value. Extreme fighting power for big game f...

The Berkley Gulp! Paddleshad colors are selected by two top walleye pros and the lifelike baitfish profile is optimized in the nose for rigging jig...

The Berkley PowerBait Chigger Bug is a 3 inch soft plastic craw formulated with Berkley PowerBait scent and flavor technology! Berkley PowerBait ma...

The PowerBait Ripple Shad features a unique segmented body for more vibration and swimming action. More surface area for better scent dispersion. ...