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A Northland Roach Walker Sinker slides easily on the line, allowing fish to take the bait without feeling resistance. The Northland Tackle sinker i...

Tantrum Popper Stoppers are the new generation of popper that stops fish in their tracks! The front of the bait is flat, instead of concave  this a...

The Craw Father is the offer that no bass can refuse. This 3.5” craw bait has subtle thumping action in the claws when moved through the water. The...

The most advanced subsurface trolling lure of its kind on the market today. The stainless steel trolling lure produces fish attraction flash and vi...

This new wave of plug has an extra large bill, to really dig deep. Runs 2′ to 7′ +, depending on the line size. Due to its unique shape it creates ...

A hand sculpted ReplicaSeries® of soft plastic baitfish that fool fish with their “true-to-life” profile & lifelike swimming action• Internally...

Lethal for pulling live bait and spinner rigs for walleyes along bottom over rocks, logs, stumps, moss and weed cover. Sliding design prevents fish...

An exceptional pro-design by Bassmaster Classic Champion, Mike Iaconelli, the Berkley Powerbait Gilly Swimbait relies on Japanese influence in both...

• Features a CutSlab Macho Minnow® body, sonic whistling prop blade and noisy rattlin’ beads that clack & clang to trigger Walleyes, Perch, Pik...

• The most proven miniature sized jigging spoon• Unique minnow design flashes & flutters to mimic gamefish’s most desired forage . . . a crippl...

Northland Buck-Shot Flutter Spoons feature a built-in, high-pitched, glass rattle chamber for the ultimate fish-attracting sound. These lead-free, ...

Glo-Shot® Spoons in 1/16 ounce weight, with red treble hooks in #8 size hooks are attached via dual split rings for added action and fewer lost fis...

Inspired by experienced Scandinavian trollers for fisherman who want to catch big fish. The unique swimming lip on this crankbait causes water to f...

This shallow-diving crankbait is available in three sizes with varying diving depths. The #10 dives 6’ to 10’. All are formed of balsa through the ...

This shallow-diving crankbait is available in three sizes with varying diving depths. the #8 dives 5’ to 8'. All are formed of balsa through the He...

This shallow-diving crankbait is available in three sizes with varying diving depths. The #7 dives 4’ to 6’. All are formed of balsa through the He...

The Rumble Bug utilizes an irresistible snack-sized profile and a tight wiggling action to draw big strikes. Predators wont be able to pass up the ...

The Mimic Minnow® Critter Craw looks exactly like a crawfish at first blush, but careful examination yields an interesting paddle-claw design. The ...

The Rippin’ Minnow relies on a gliding jig head at the forward part of the bait that propels the entire lure in a darting motion throughout the wat...

Purpose-built for use with bladed jigs, the Berkley Power Stinger Swimbait introduces a new honeycomb molding technology that drives action through...

Purposefully built for bladed jigs, the Berkley Powerbait Power Stinger introduces a new honeycomb molding technology to Powerbait. Designed with b...