Veterans Day Sale: 10% MORE Off In Your Cart.

The Braid Tantrum Magnum Jointed Lures are perfect for trolling or casting to feeding fish. Tuna, Dorado, Wahoo, Stripers and other surface feeders...

Take your jig fishing to a whole new level with Braids Kuru Kuru Jig. Designed and fished by internationally acclaimed angler Dennis Braid. A prove...

 Braid Tantrum Fin Tail 200 and Fin Tail 200 Long are some of the most realistic jigs to ever hit the market and work great for all styles of verti...

This Play Action Braid Blackjack can be trolled up to 18 knots, giving the angler every opportunity to land trophy king mackerel, dolphin, wahoo, t...

The Braid Viper is by far the most advanced Double-Jointed bait on the market. Developed by world renowned saltwater fishing expert, Dennis Braid, ...

DESCRIPTION Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresi...

2 Rigged with 3 Bodies • Bro’s favorite bug to tease and torment Bluegill, Perch & Crappie • Features a lifelike “bug-eyed” head, a “soft &...

2 rigged with 3 bodies. When it comes to panfish tidbits and tactics, don’t just get the bugs out. Tie a NORTHLAND’S IMPULSE® WATERBUG on the end o...

2 rigged and 3 bodies Super-soft flexible body Segmented tail that flows naturally Bulbous body for easy jig attach Proven 143% more effective tha...

Normal retail is $3.49 each piece. Northland Fishing Tackle® Doodle Bug Spoons dart, flash, flutter and bug 'em to bite! The Doodle Bug Spoon is de...

Bag of 25. Each jig is tagged with a UPC code for individual resale. The Northland Tackle Thumper Jig is a proven producer of crappies, perch, wall...

• Planet’s hottest minnow imitating jigging spoon• Molded from metal & features a noisy brass Buck-Shot® Rattle & highly reflective “hologr...

• Feature “holographic” Baitfish-Image® designs to provide for maximum flash & lifelike reflection with "deep cup" design. • They “match-the-ha...

Retail is $4.99 each! Comes as pack of 12 The MACHO MINNOW® is the hottest new jigging spoon in the country for casting or vertical jigging below a...

The Berkley PowerBait Speed Boss is a Grass-style Worm. Head is designed for Florida Rig or Weightless EWG riggings. Also can be fished with Texa...