Yo-Zuri and Boone Flash Sale!

The Hardcore Crank SR 65F is a newly designed, round bodied crankbait with the internationally patented Magnetic Weight Transfer System which allow...

Designed to dance and erratically dart with alluring efficiency, the Yo-Zuri 3DB Series Jerkbait Suspending 110 is an ideal way to target big bass ...

Designed to produce enticing topwater waking action with each turn of the reel handle, the Yo-Zuri 3DB Series Wake Prop 105mm is a big-bodied singl...

The Hardcore Flashi'N Vibe 65S is a 2 5/8 inch, 3/4 ounce sinking lipless crankbait. Gets deep fast thanks to its extra-wide and weighted head sec...

Yo-Zuri Snap Beans are tiny ultralight crankbaits that measure 1 inch long and weigh only 1/16 ounce. Oversized eyes and tight wiggling action att...

The Yo-Zuri® Hybrid Line 1-lb. Spool has taken its rightful place in the go-to line for anglers who desire a stealthy approach without sacrificing ...

Yo-Zuri Needlefish skirts are designed for the salmon fishery and have a strong following in the Pacific Northwest, British columbian and Alaskan m...

These soft, supple lures are ideal for a number of different situations and species. Feature the proven color patterns and durability to help you s...

The new series of near shore/offshore trolling lures from Yo-Zuri, the 3D Diver. The 3D Diver comes in two sizes, 4-3/4” and 5-1/2”, and ...