Soft Baits & Plastics

The 3 inch Lunkerhunt Leech has an anatomically correct design and natural ribbon-swimming action mimicking a leech when it feels threatened. Rig t...

Creature like arms, tail, and an extended torso make the Water Bug the perfect bait for panfish. Fish the Water Bug on a small jig, under a float o...

The Lunkerhunt Yappa Bug is a topwater lure that has been designed to disturb the water surface while mimicking the North American Waterbug. The wa...

The Lunkerhunt Hive Micro Stash is simple in nature, but deadly in action. The weighted ends of both arms help create that wacky-style wobble when ...

Experience fishing like never before with the Strike King Rage Tail Rage Chunk 3" Qty 7. This innovative soft plastic bait is specifically enginee...

Elevate your fishing experience with the Netbait Tiny Paca Chunk 2" Qty 7. This top-tier jig trailer is designed to enhance your jigging game, bri...

Introducing the Netbait Tiny Paca Craw 3" Qty 10, the ultimate soft plastic craw bait designed for serious anglers. Engineered with patented Paca ...

Introducing the Gary Yamamoto Zako 4" Qty 6 Pro Blue, the ultimate swimbait designed to elevate your fishing game. This innovative bait, crafted b...

Discover the ultimate fishing companion with the Gary Yamamoto Paddle Tail Zako 4" Qty 5. This innovative paddle tail version of the beloved Zako ...

Introducing the H&H Lures The Original King Cocahoe Minnow 6" Qty 5, the ultimate angler's companion for targeting a variety of fish species. ...

Elevate your fishing game with the Saltwater Assassin Split Tail Shad 4" Qty 10. This exceptional set of soft plastic jerkbaits is designed specif...

Introducing the Saltwater Assassin Sea Shad 4" Qty 10, a must-have for any serious angler pursuing inshore species. Designed with a high-action pa...

Experience unparalleled fishing success with the Salt Water Assassin Salty Snack 5" Qty 4. Crafted specifically to attract trophy speckled trout, ...

Unleash your fishing potential with the Strike King KVD Zeus Worm 9.5" Qty 7, the ultimate soft plastic lure designed for serious anglers! Crafted...

Introducing the Gambler Lures Ugly Otter 4" Qty 7, a game-changing addition to any bass angler's tackle box. Engineered for superior performance, ...

Unleash the power of the Mister Twister Sassy Stingum 2-1/4" Qty 18 and transform your fishing experience! Designed for anglers who demand the bes...

Experience unparalleled fishing success with the Mister Twister Sassy Shad 2-1/2" Qty 10. This exceptional bait mimics the natural movements of ba...

Discover the ultimate fishing companion with the Strike King Mr.Crappie Sugar Glider 1.5" Qty 15. This innovative soft plastic bait is designed to...

Introducing the Strike King Mr.Crappie Maxie Waxie Qty 10, the game-changing soft plastic bait that every angler targeting crappie and panfish nee...

Elevate your saltwater fishing experience with the Baitfuel Saltwater GO2 Grub 4" Qty 6. Designed specifically for anglers targeting elusive speci...

Introducing The Original Norton Lures Bull Minnow 3-3/4" Qty 7 Limetreuse, the ultimate bait for anglers seeking to catch speckled trout, redfish,...

Introducing The Original Norton Lures Sand Shad Jr 4" Qty 7 Baffin Magic, a game-changing addition to your fishing arsenal. Since 1987, Norton Lur...

Introducing the Z-Man Tiny Ticklerz 1.75" Qty 8, a game-changing addition to your fishing tackle! This innovative stickbait-tube hybrid is designe...

Introducing the Z-Man Pop Shadz 5" Qty 3, the ultimate game-changer for anglers seeking to elevate their fishing experience. Constructed from high...

Experience unparalleled fishing success with the Z-Man Palmetto Bugz 4" Qty 5, the ultimate soft plastic creature bait designed for serious angler...

Discover the ultimate fishing companion with the Z-Man Hella Crawz 3.75" Qty 3. This versatile soft bait is designed to mimic the natural movement...

Experience unparalleled fishing success with the Z-Man SwimmerZ Qty 3, the ultimate paddle tail swimbait designed for avid anglers. Measuring 6 in...

Discover the power of the Z-Man FattyZ 5" Qty 6, a revolutionary soft plastic worm designed to elevate your fishing game. Crafted with a thick, st...

Unleash the full potential of your fishing experience with the Strike King Rage Swimmer Qty 6. Designed for versatility and effectiveness, this pr...

Unlock the ultimate fishing experience with the Berkley Powerbait Power Switch 1.75" 1/16 Oz Qty 4. Designed for precision and performance, this i...

Introducing the Strike King Midsize Rage Bug 3.38" Qty 8, the ultimate addition to your tackle box that is designed to elevate your fishing experi...

Introducing the Zoom Baby Brush Craw 4" Qty 12, the ultimate soft craw-bait engineered to attract big bass with unparalleled effectiveness! This i...

Introducing the Zoom Brush Craw 5.5" Qty 8, the ultimate soft craw-bait meticulously designed to attract big bass like never before! This innovati...

Discover the ultimate addition to your fishing tackle with the Tightlines UV Brush Pile Chub 2" Qty 15 Blue Moon. These meticulously crafted lures...

Introducing the Tightlines UV Brush Pile Dancer 2.5" Qty 15 Blue Moon, the ultimate addition to your fishing tackle box. Designed for anglers who ...

Elevate your fishing game with the Chompers Ultra Pro Tube Bait 4" Qty 8 Green Pumpkin/Orange Tail. Specifically designed for discerning tube-flip...

Discover the secret to a successful fishing trip with the Berkley PowerBait Bonefish 2.5" Qty 10. This meticulously crafted swimbait is designed w...

Experience the ultimate fishing advantage with BnR Tackle Soft Beads 8MM Qty 15 Pink Panther. These meticulously crafted soft beads are designed t...

Discover the ultimate fishing companion with the Mister Twister Comida 5" Qty 10. Designed specifically for bass fishermen, these rugged 5-inch st...

Experience the ultimate fishing advantage with the Mister Twister Tri-Alive Nightcrawler 6.5" Qty 10. This premium soft bait is designed to mimic ...

Discover the ultimate fishing companion with the Mister Twister Ringer Lizard 5" Qty 10. Crafted for success, this innovative lure features an ult...

Experience the thrill of topwater fishing like never before with the Live Target Hollow Body Frog 2-1/4" 5/8 Oz Yellow/Black. This exceptional lur...

Elevate your fishing game with the Culprit Shakin' Neko Craw 4.5" Qty 12, a meticulously designed bait that every angler needs in their tackle box...

Introducing the Yamamoto Yamatanuki 3.5" Qty 8, a revolutionary soft plastic stick bait that has taken the fishing world by storm. Engineered with...

Experience the thrill of fishing like never before with the Rapala Crush City Mayor Swimbaits, expertly designed in collaboration with Major Leagu...

Introducing the NetBait C-Mac Curly Tail Worm 7" Qty 12, the ultimate weapon for bass fishing enthusiasts! This innovative bait combines tradition...

Introducing the Berkley PowerBait Saltwater CullShad, the ultimate paddletail soft bait crafted for inshore saltwater fishing enthusiasts! Designe...

Unleash the power of the water with the Berkley PowerBait Shape 108 3" Qty 10. This exceptional bait is engineered to enhance your fishing experie...